首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. m
A. weak B. as C. difficult D. convincing E. m
游客
2024-08-31
7
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L.off M. ovemhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________. [br] 【C3】
选项
答案
M
解析
此处需填入副词,修饰assume。上文提及“人们爱赠品”,因此推测此处需填增强肯定语气的副词,overwhelmingly“压倒性地”符合要求。conversely“相反地”并非增强肯定语气的词,故排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3737387.html
相关试题推荐
Aftergraduatingfromcolleges,mostgraduateshavetofaceadifficultchoi
PASSAGETHREE[br]Howshouldonepersuadea"difficult"personintheauthor’s
________,wewouldbeinadifficultsituation.A、Ifitwasn’tfortheirsupport
A.weakB.asC.difficultD.convincingE.m
A.weakB.asC.difficultD.convincingE.m
A.weakB.asC.difficultD.convincingE.m
Moresurprising,perhaps,thanthecurrentdifficultiesoftraditionalmarri
Moresurprising,perhaps,thanthecurrentdifficultiesoftraditionalmarri
Theinternationalsituationhasbeengrowing________difficultforthelastfewy
Therewassnoweverywhere,sothattheshapeofthingswasdifficultto________.
随机试题
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
[img]2017m2x/ct_ehbm_ehbreadf_0121_201702[/img][br]Aregularyogapracticewil
[originaltext]W:I’mgoingtothezoototakesomephotosofmonkeystomorrow.
平遥(Pingyao)古城建于2000年前的周朝(ZhouDynasty),坐落于距离山西省会太原城南120公里,其城墙在1370年重修过,是中国最
小毛同学在回答问题时,常常被其他同学的意见所干扰;当老师提出质疑时,会马上修改自
具有活血行气、通经止痛作用,长于行肢臂而除痹痛的药物是A.丹参 B.姜黄 C
公司发行境内上市外资股,进行资产评估的方法主要有()。A:加权平均法 B:重置
一般资料:吴某,女,30岁。已婚,某公司出纳。 求助者自述:三个月前,偶见丈夫
(2017年真题)地处江南甲地的陈某向地处江北乙地的王某购买五吨苹果,约定江边交
根据支付结算法律制度的规定,下列关于银行结算账户的表述中,正确的有()。A
最新回复
(
0
)