首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-08-19
12
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans for few changes in the up-market retailing network that helped push sales to $27 to $85, will continue to be sold only in better specially, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors, partly out of necessity. At times the unexpected demand for Reebok shoes exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3725914.html
相关试题推荐
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
ThatwassoseriousamatterthatIhadnochoicebut______thepolice.A、called
HewasoutwhenIcalled,butthesecretarykindlyoffered______amessageforme
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
随机试题
Thequestionsinthisgrouparebasedonthecontentofapassage.Afterreading
CyclingholidayinAustriaExampleAnswerMostsuitableholidaylasts__10__days
Thenhisattentionbeingattractedbyastoneofpeculiarshape,whichhecoulds
以下说法不正确的是()。A:侵入岩深度大于5公里的叫作深成岩,如花岗岩 B:
()修订通过的《证券投资基金法》,对基金行业协会的性质、职责等作出了明确规定。
A. B. C. D.
法院持法定手续去某银行支行查询某贸易公司的存款状况,该行客户经理小刘因与该贸易公
A.锥形牙 B.横形冠折,达牙槽骨以下 C.切角小范围缺损 D.横形冠折,
使用者申请建设用地进行经营性房地产开发的,应该实行()。A:出让 B:租赁
季度施工进度计划是在年度施工进度计划的基础上,按照()施工原则编制。A.分部
最新回复
(
0
)