首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-08-19
34
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans for few changes in the up-market retailing network that helped push sales to $27 to $85, will continue to be sold only in better specially, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors, partly out of necessity. At times the unexpected demand for Reebok shoes exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok’s view that "consumers judge the quality of the brand by the quality of its distribution" (lines 4-5, Para.2) implies that ______.
选项
A、the quality of a brand is measured by the service quality of the store selling it
B、the quality of a product determines the quality of its distributors
C、the popularity of a brand is determined by the stores that sell it
D、consumers believe that first-rate products are only sold by high-quality stores
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3725913.html
相关试题推荐
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Between1988and2003,intercollegiateathletics______bythecollege.A、wereaban
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
AccordingtoagroupcalledtheVoicesFoundation,everyonehasasingingvo
随机试题
Youwillhearfiveshortrecordings.Foreachrecording,decidewhatstageofag
Areyouawarethatyouactuallypossesssixsenses?Thesixthisamuscular
Here’syourkitchen.Ihopeyouenjoycookinghere.Isthere______elsethatyou
对JPEG压缩算法描述正确的是()。A.基于离散余弦DCT的有失真压缩算法 B
D
摆式仪用来测定沥青路面和水泥混凝土路面的抗滑性能,用以评定路面在干燥状态下的抗滑
A.着色剂 B.甜味剂 C.泡腾剂 D.防腐剂 E.胶浆剂羧甲基纤维素钠
A第一步,本题考查分数数列。 第二步,利用反约分将原数列转化为:,分子是公比为1/2的等比数列,所求项分子为1×1/2=1/2;分母是等差数列,则下一项为4-
某市的国土空间规划正在编制,依法批准的现行土地利用总体规划和城乡规划应()A.重
以下各选项不属于课程目标分析内容的是( )。A.受训人员分析 B.培训人员分
最新回复
(
0
)