首页
登录
职称英语
During what could be described as a typical 30-minute supermarket shopping t
During what could be described as a typical 30-minute supermarket shopping t
游客
2024-08-09
16
管理
问题
During what could be described as a typical 30-minute supermarket shopping trip, thousands of products will vie for your attention. Ultimately, many will make you believe they are worth picking off the shelves. How, you may ask, is this brought【C1】________? The answer is by packaging—the silent but persuasive salesman.
Louis Cheskin, whose research into the 【C2】psy________of marketing began in the 1930s, was a pioneering specialist in the field. He placed identical products in two different packages, one emblazoned (装饰) with circles, the【C3】________with triangles. He then asked people which products they preferred, and why. Amazingly, no fewer than 80 percent chose the products in the box with the circles. They believe the content would be of【C4】________(high) quality.
" After 1,000 interviews, I had to accept the fact that the【C5】________( major) of consumers transferred the sensation from the container to its contents," Cheskin admitted later. And there was another surprise: even after trying out these identical products, people overwhelmingly preferred those in the package with the circles. Cheskin also found,for instance, that the look of a packet has an enormous impact on【C6】________biscuits taste. Cheskin called this phenomenon ‘sensation transference’. It became the foundation not only of his【C7】car________as a consultant to companies like Procter&Gamble, but of much of the research done since then.
Despite increasing consumer sophistication, Cheskin’s original concept still works.
One recent experiment【C8】inv________an underarm deodorant (除臭剂) posted in the packaging of three different colour schemes to a test group. The group was told that three different formulations were【C9】________consideration, and was asked to judge them.
Results: one was considered just right, one to be strong-smelling but not very effective, and one threatening. Yet all three deodorants were exactly the【C10】________.
[br] 【C2】
选项
答案
psychology
解析
考查名词。从下文可知,他通过把同样的商品装在不同形状的包装里供顾客选择,从中得出顾客的购买心理,这是营销心理学的内容,再根据提示的字母psy,故填入psychology。
转载请注明原文地址:https://tihaiku.com/zcyy/3711981.html
相关试题推荐
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivity
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivity
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivity
Theelephanthadsome______relativescalledmammoths,whichlivedduringtheS
______thesymphony,nooneintheaudiencespoke.A、ByB、ForC、DuringD、FromC句
随机试题
Aftervaccinesandbednets,couldthehumblecookingstovebethenextbig
甲公司为一家在上海证券交易所挂牌交易的上市公司,20×8年甲公司有关金融工具业务
一般情况下避雷针和配电构架间的气隙不应小于()。A.3m B.4m C.5
目前,建筑业劳务作业分包企业的资质划分为()类。A.12 B.13 C.1
1994至2006年间万元GDP能耗最少的是()A.1994 B.
下列选项中属于飘尘的典型特征的是()。(2011年真题)A.粒径变化大
城市房屋白蚁防治质量管理制度主要包括()。A:白蚁防治施工技术规程 B:白蚁防
在风湿热病变中,可以出现Aschoff小体的有( )。A.风湿性心肌炎 B.
短期贷款是指贷款期限在3年以内(含3年)的贷款。()
该项目的静态投资回收期为( )年。A.2.47 B.2.58 C.2.64
最新回复
(
0
)