首页
登录
职称英语
Sales promotion is the process of persuading a potential customer to buy the
Sales promotion is the process of persuading a potential customer to buy the
游客
2024-08-04
5
管理
问题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion.
They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products. [br] Which sales promotion form listed below gives customers discounts?
选项
A、Money-off coupons
B、Point of sales materials
C、Competitions
D、Free gifts
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3705117.html
相关试题推荐
BankTeller:MayIhelpyou?Customer:Yes,please.I’dliketoapplyforanaut
Salesperson:CanIhelpyou,sir?Customer:Yes,Iboughtthiswatchfromyoula
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
在探求真理的过程中,人们对客观规律的认识要经过艰苦曲折的过程。(Intheprocessof)Intheprocessofexploringt
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
随机试题
TechnologicalchangesbroughtdramaticnewoptionstoAmericanslivinginth
Yamagata-bornKenOkuyama,wellknowninautomobiledesigncircles,wasbrou
下列属于基本分析方法特点的是()。A、研究的是价格变动的根本原因B、主要分析价格变动的短期趋势C、依靠图形或图表进行分析D、认为历史会重演A基
资料 2013年5月,某审计组按照《党政主要领导干部和国有企业领导人员
下列机构属于计划生育技术服务机构的是()。A.某县计划生育服务站 B.省计
旅游乘数是指外来旅游者的消费支出在旅游目的地经济系统中导致的()变化与最
关于城市空间结构表述,下列哪项是错误的?( )A.多中心城市应加强各中心之间的
(2019年真题)存款是银行最主要的()。A.风险资产 B.投资业务
关于国际货币基金组织的说法,正确的是()。A.国际货币基金组织的贷款通常没
某工程出现施工安全事故,造成2人死亡,2000万元直接经济损失,该事故属于( )
最新回复
(
0
)