首页
登录
职称英语
Sales promotion is the process of persuading a potential customer to buy the
Sales promotion is the process of persuading a potential customer to buy the
游客
2024-08-04
9
管理
问题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion.
They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products. [br] Generally speaking, sales promotion aims to _____.
选项
A、win as many customers as possible
B、start a personal selling process
C、sell some cheap products to customers
D、distinguish potential customers
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3705114.html
相关试题推荐
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
Customer:IthinkI’llhavethetomatosouptostart.______.Waiter:Right.And
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
随机试题
发布release;announce
EbonicsEbonics—alsoknownbyahostofotherna
Thecentralproblemoftranslatinghasalwaysbeenwhethertotranslatelite
Inthissection,youaregoingtoreadapassagewithtenstatementsattachedto
根据《电子信息系统机房设计规范GB50174-2008》,关于人流、物流及出入
以下哪种情况是表示公司可能发生舞弊的最有力信号?A.财务主管助理拒绝休假。 B
肾绞痛可选用下列哪-组药物A.阿托品和新斯的明合用B.阿托品和哌替啶合用C.哌替
流通蒸汽灭菌法的温度是A.121℃B.115℃C.100℃D.80℃E.150℃
当驾驶飞机在机场降落时,飞行员会发现前方的景物似乎朝自己运动,近处快,远处慢。这
(2021年真题)甲公司从乙公司租入一辆汽车,租赁期2年,租赁费用共计20万元。
最新回复
(
0
)