首页
登录
职称英语
The brand(商标) name puts a face on every company. Names like McDonald’s, GM,
The brand(商标) name puts a face on every company. Names like McDonald’s, GM,
游客
2024-07-20
31
管理
问题
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember. [br] Which of the following is most important in making a brand name popular?
选项
A、Being easy to remember.
B、Having lots of advertisements.
C、Gaining support from associations.
D、Showing the benefits customers can have.
答案
D
解析
细节题。题目询问哪个选项在使一个好的商标名著名起来中起重要作用。答案可以在第二段的第五行“More important,the name should have meaningful associations that show the benefits customers want”中找到。“More important”在句中起强调作用,由此得知起最重要作用的是要符合消费者的利益。A :简单便于记忆。B :做许多广告。C :通过合作获得支持。D :显示出消费者所需要的利益。故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3685439.html
相关试题推荐
[originaltext]Hello,Mary,I’dlikeyoutomeetMr.AndersonfromABCcompany.[
BeginninginOctober,morethan13000McDonald’srestaurantsinAmericawill
BeginninginOctober,morethan13000McDonald’srestaurantsinAmericawill
BeginninginOctober,morethan13000McDonald’srestaurantsinAmericawill
Themanagerpromised(get)______meapositioninhiscompany.togetpromise后通常接
Thebrand(商标)nameputsafaceoneverycompany.NameslikeMcDonald’s,GM,
Thebrand(商标)nameputsafaceoneverycompany.NameslikeMcDonald’s,GM,
Thepresidentannouncedthedecisioninthenameofthecompany.A、董事长以公司的名义通知了这项
[originaltext]M:Hello!ThisisJackSmithfromABCcompany.MayIspeaktoMr.
[originaltext]M:Hello!ThisisJackSmithfromABCcompany.MayIspeaktoMr.
随机试题
Weusuallythinkofpollutionasaharmfulwastesubstancethatthreatensthe
[originaltext]Goodafternoon.ThisisDianeMartinetwiththemiddaynewso
Whydopeopleleavehometotravelaccordingtothepassage?[br][originaltext
ItwashewasillthathedidnotgotoMountTaiwithusinoursummervoc
甲公司是一家在上海证券交易所挂牌上市的服装生产制造企业。为认真贯彻落实财政部等五
社区治安管理工作不仅是社区有关职能部门的职责,也是每个社区成员应尽的社会义务,这
2020年,我国粮食种植面积11677万公顷,比上年增加70万公顷。其中,稻谷种
甲、乙、丙分别是某一审民事案件中的原告、被告和有独立请求权的第三人。在庭审过程中
“大毒”的一组中药是A.水蛭、全蝎 B.川楝子、吴茱萸 C.巴豆、川乌 D
诊断黄体萎缩不全功血的可靠依据是A、孕激素分泌量少 B、月经第5天内膜有分泌反
最新回复
(
0
)