首页
登录
职称英语
The brand(商标) name puts a face on every company. Names like McDonald’s, GM,
The brand(商标) name puts a face on every company. Names like McDonald’s, GM,
游客
2024-07-20
21
管理
问题
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember. [br] What is the main purpose of this passage?
选项
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is.
答案
D
解析
主旨题。该题考查对于全文的理解和认识。通读全文可以得知本文介绍什么是一个好的商标。故答案为D 。
转载请注明原文地址:https://tihaiku.com/zcyy/3685441.html
相关试题推荐
Isuggestedthathe(refuse)______theofferproposedbythatcompany.shouldre
BeginninginOctober,morethan13000McDonald’srestaurantsinAmericawill
BeginninginOctober,morethan13000McDonald’srestaurantsinAmericawill
Thebrand(商标)nameputsafaceoneverycompany.NameslikeMcDonald’s,GM,
Thebrand(商标)nameputsafaceoneverycompany.NameslikeMcDonald’s,GM,
Thebrand(商标)nameputsafaceoneverycompany.NameslikeMcDonald’s,GM,
Thepresidentannouncedthedecisioninthenameofthecompany.A、董事长以公司的名义通知了这项
Jack(quick)______establishedhimselfasapowerfulmemberofthenewcompany.qu
[originaltext]M:Hello!ThisisJackSmithfromABCcompany.MayIspeaktoMr.
[originaltext]M:Hello!ThisisJackSmithfromABCcompany.MayIspeaktoMr.
随机试题
WhatisMintel?A、anenvironmentalistgroupB、abusinesssurveyorganisationC、an
A—profitmarginG—procedureofarbitrationB—trademarkH—riskofcontamination
钢结构三级企业可承担()。A.单项合同金额不超过企业注册资本金5倍且跨度在24
工程资料管理软件中,每个资料记录是一个文件。()
患者王某,干下型室间隔缺损,左向右分流,用超声检测,要了解其峰值跨隔压差,应检测
小儿在如下哪个年龄视力开始达到1.0A.4个月 B.6-12个月 C.1-2
甲公司与乙合伙企业签订了一份二手车买卖合同,合同约定由甲公司于10月底将一辆已行
不符合肠易激综合征的体征是 A.可有腹部压痛B.可于腹部触及腊肠样包块 C
质押担保是指借款人或第三人转移对法定财产的占有,将该财产作为贷款的担保。质押担保
甲企业与乙银行签订一份50万元的贷款合同,丙企业在贷款合同的担保人栏目中加盖了企
最新回复
(
0
)