Starting a business takes time, and energy—not to mention funding. So it help

游客2024-07-13  5

问题    Starting a business takes time, and energy—not to mention funding. So it helps if you’re enthusiastic about what you do. Some business owners, like Ms Walton, have managed to turn their hobby into a business.
   Ms Walton is a former personal trainer and the founder and owner of a travel agency for runners of various adventure (冒险) races. She describes running a business as "a big job" and says there have been lots of difficulties to overcome along the way.
   A challenge for new companies is marketing, as business owners often need to create a website and develop a brand strategy (策略) for the company. As she explains, being present at these events attracts the attention of the public to their business and enables the brand to reach its target market.
   She adds that her relationship with her banker has supported her through the ups and downs of running her company. A banker can help with small business financing, your business banking requirements and also advise on ways to expand your business. [br] The expression "the ups and downs" in Para. 4 means______.

选项 A、present and past situations
B、good and bad experiences
C、chances and challenges
D、happy and sad feelings

答案 B

解析 细节推断题。由题干中的“the ups and downs”和Para.4定位到文章第四段第一句。定位句提到,沃尔顿女士补充说,她和银行家的关系已经支持她度过企业经营过程中的______。题干中的the ups and downs是固定短语,意为“跌宕起伏,盛衰兴废”,选项B)good and bad experiences是对这一短语的同义转述,由此可以确定B)“跌宕起伏”为本题答案。
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