首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and positi
The appeal of advertising to buying motives can have both negative and positi
游客
2024-07-05
33
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects, Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it’? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
题干意为“广告能通过…使人们买些没有用的产品”。该题为推理题。由第一段可以看出广告能说服人们买不值得买的产品就是因为它能投其所好,能抓住消费者真正的购买欲望。
转载请注明原文地址:https://tihaiku.com/zcyy/3664184.html
相关试题推荐
Advertisingcanpersuadetheconsumertobuyworthlessproductsby______.[br]I
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositi
Wemustkeepthemanager(inform)______oftheadvertisingcampaign.informed我们必须让
WhatjobpositionisofferedtoMr.Smithintheletter?[br]WhenshouldMr.Sm
WhatjobpositionisofferedtoMr.Smithintheletter?[br]FromwhommayMr.
What’sPeterJohnson’spositioninthecompany?Heisthe______Manager.[br]Wh
What’sPeterJohnson’spositioninthecompany?Heisthe______Manager.[br]Ho
What’sPeterJohnson’spositioninthecompany?Heisthe______Manager.[br]Wh
Whenyouhaveanideaofthekindofcaryoumightbebuying,takethetimet
Itwasthefirsttimethathe______hiscompositionin30minutes.A、finishedB、
随机试题
Overtheyears,relaxationtraininghasbeenrecommendedtopatientswithva
暂停作业时,对吊装作业中未形成稳定体系的部分,必须采取临时固定措施。
不属于脑变性疾病的是A.震颤性麻痹 B.阿尔茨海默(Alzheimer)病
A.肾小管排泌功能B.肾小管酸碱平衡调节功能C.肾小管重吸收功能D.肾小管水、电
主承销商和全球协调人在拟订发行与上市方案时,通常应明确()等内容。A:上市地的选
社区口腔保健的重点是A.口腔健康调查 B.口腔问卷调查 C.预防项目 D.
第一线抗结核病药为A.卷曲霉素 B.卡那霉素 C.对氨基水杨酸钠 D.利福
绩效改进的方法包括()。A.目标管理法 B.ISO质量管理体系 C.卓
法律事实是指能够引起合同法律关系产生、变更和消灭的客观现象和事实,法律事实包括(
女,34岁,住院患者。有明显基础代谢增高症状及交感神经兴奋症状.浸润性突眼,甲状
最新回复
(
0
)