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  3. Marketing by e-mailing is on the increase.Compared to other media, e-mail me

Marketing by e-mailing is on the increase.Compared to other media, e-mail me

游客2024-06-22  59
问题     Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are spending on ad agencies and cable channels.With print ads, you are helping to keep newspapers and magazines alive.Direct mail costs more than $600 per thousand pieces.With e-mail, there are almost no costs at all.Its low cost makes e-mail marketing become the most cost-effective (划算的) advertising method available today.
    With TV, you do not know who is watching your ads.Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there.With e-mail, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on (点击), and what part of your message was working.
    Because of electronic links, those who open your e-mails can do their own research: they can explore and see any of the thousands of products that you sell.They can see the colors and sizes.They can, and they do, read ratings and reviews.They can put products in their shopping carts and buy them. [br] According to the passage, if you place an ad on TV, you are unable to know______.
选项 A、how often your ad is displayed
B、how much your ad costs
C、when your ad is shown
D、who your audience is
答案 D
解析 由关键词TV，unable to know定位到文章第二段第一句。定位句指出，使用电视推广，你不知道谁在观看你的广告。题干中的unable to know是对原句中的do not know的同义转述，而D)who your audience is"你的观众是谁”是对定位句中who is watching your ads的同义转述，故D)为本题答案。
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