首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been in
Advertising is a form of selling. For thousands of years there have been in
游客
2024-06-18
2
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
[br]
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
candidate
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3639294.html
相关试题推荐
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
The1920sadvertisingmenwentwild______.[br]Theimportanceofthefinalcon
随机试题
下列关于标底说法正确的是()。A.标底是招标人根据拟发包项目的具体情况,编
水泥进场时,散装水泥应以每500t为一批,袋装水泥应以每( )为一批。 A
事故处理过程中要设立特别服务部门,做好保障工作。特别服务部门不包括( )。A.
A.脂肪 B.蛋白质 C.热量 D.牛奶 E.糖急性肝功能衰竭时必须限制
创造性与智力的关系并非简单的线性关系。下列说法中正确的有( )。A.低智商不可
下列对场外期权市场股指期货期权合约标的的说法正确的是( )。 Ⅰ.合约标的需
(2018年真题)某证券公司为期货公司提供中间介绍业务,该证券公司可以提供的服务
大连对外贸易有限公司(2562565204)进口一批进料加工材料,全部用于加工返
下列各项中属于生产环节计征消费税的有()。A.卷烟 B.金银首饰 C.
关于施工企业确定工程成本核算对象的说法,正确的是()。A.通常以单项建造合
最新回复
(
0
)