首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and p
The appeal of advertising to buying motives can have both negative and p
游客
2024-06-19
32
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading.A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位,卡路里)in every slice.It turned out that the bread was not dietetic (适合节食的), but just regular bread.There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insur¬ance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product.Consumers still control the final buying decision. [br] According to passage, the appealing of advertising may lead customers into_________.
选项
A、buying products worthless with less money wasted
B、buying products others have ever used
C、buying products they need
D、buying products of poor quality or high prices
答案
D
解析
第一段前两句提到,广告对购买动机的刺激有好的影响也有坏的影响。人们看过广告后,会产生购买欲,但产品本身有可能价格高而质量差,故选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3641489.html
相关试题推荐
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC
Manyeconomistsbelievethatadvertisinghelpsincreasecompetition,whichleads
Buyinginsurancethroughyourbusinesscanbe(cheap)______thanbuyinganindiv
Itissaidthatadvertisingisthe(expensive)______ofallthepromotionalactiv
Priceisamajor(considerate)______forpeopleinbuyinganything.consideration本
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
随机试题
ParkingTicket(罚单)PaymentSystemParkingticketsissuedbythe
C
影响照片影像密度的因素错误的是A.正常曝光时,密度与照射量成正比 B.管电压增
福建的第二大河是汀江。( )
善治油腻肉积的药物是A山楂 B莱菔子 C鸡内金 D麦芽 E神曲
下列不违反保密原则的做法是A:透露患者家庭隐私 B:泄露患者个人信息 C:随
要实现地方化经济就要求这个生产厂与同类厂布置在一起,由于生产厂的集中而降低生产成
A.甲状腺片 B.硫脲类 C.普萘洛尔 D.硫脲类+大剂量碘 E.甲巯咪
票据管理用来管理企业销售商品、提供劳务收到的银行承兑汇票或商业承兑汇票等。()
下列导线中,常用于小型电动工具连接导线的是( )。A.聚氯乙烯铜芯线 B.聚
最新回复
(
0
)