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[originaltext]W: Sam, could you review the results of the survey on leisure spo
[originaltext]W: Sam, could you review the results of the survey on leisure spo
游客
2024-06-13
28
管理
问题
W: Sam, could you review the results of the survey on leisure sporting activities again? We need to plan out our proposal for this Friday’s business meeting.
M: Sure. I’ve summarized the results in the handout, broken down by consumer age groups and sporting activities. The survey was administered to 550 men and women between the ages of 18 and 55 years old, and the results have been compiled in the following age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 55. According to the results, the most active group involved in sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.
W: I see.
M: As far as particular sports are concerned, people in these two groups cited jogging as their favorite recreational sport followed by skiing, tennis, swimming, and cycling.
W: And what about these groups broken down by gender?
M: Oh, thanks for bringing that up. Men appear to be slightly mom active than women in the 18 to 26 year-old age group, but women seem more active in the other three groups.
W: Hmm. Based on what you have said, I think we should consider targeting the 18 to 26 year-old age group more in the future. I also feel we should consider expanding our line of athletic shoes, particularly jogging and tennis footwear. We also have to come up with a more appealing slogan aimed at this age group.
M: I see what you mean. However, when these results are compared with the survey carried out three years ago, we can see a growing trend among older consumers--those 14, I mean 46 to 55 who are becoming more conscious and concerned about staying fit. I believe this trend will continue, so we should focus on this group instead.
W: I see your point. Well, let’s meet again on Wednesday to iron out more of the details of this proposal.
选项
A、Target the 18 to 26 year-old age group.
B、Sell tennis rackets.
C、Carry more athletic shoes.
D、Work out a more appealing slogan.
答案
B
解析
What is NOT one of the woman’s marketing strategies?
信息明示题。女士在听完男士说明的调查结果之后表示,在未来应该考虑更多地面向18岁到26岁的顾客群,还应考虑扩张运动鞋生产线,特别是慢跑鞋和网球鞋,还应该以该顾客群为目标想出一个更有吸引力的口号,故排除A、C、D。其中并没有提及卖网球拍。故选B。
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