首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-06-10
38
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、A drive-in.
B、A cinema.
C、A theater.
D、A barbecue restaurant.
答案
B
解析
文中没有提及选项B 。
转载请注明原文地址:https://tihaiku.com/zcyy/3628402.html
相关试题推荐
[originaltext]AccordingtoanewstudydoneattheMedicalschooloftheUni
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]Robertwassogoodathisprofessionthathewasabletomake
随机试题
Completethelecturenotes.UseNOMORETHANTHREEWORDSforeachanswer.Purpos
In1866,sailorsonaGermanshipcalledPaulathrewabottlewithamess
WriteonANSWERSHEETTHREEanoteofabout50-60wordsbasedonthefollowings
就a,b的不同取值,讨论方程组,解的情况.
( )是以实物数量和货币标准为计量单位,综合反映竣工建设项目全部建设费用、建设成
某有限责任公司发生的下列情形中,不应当向原公司登记机关申请注销登记的是()。A.
保险规划的目标包括()。 ①储蓄投资 ②财产安排 ③遗产规划 ④风险保
公示:任命A.推理:判断 B.呼吸:生存 C.排练:录像 D.答辩:毕业
在世界工业生产范围内,有意识并主动推进安全文化建设源于( )安全领域。A.化工
在竣工决算审核中,下列关于主管部门批复项目的说法,正确的是()。A.批复不
最新回复
(
0
)