首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2024-06-09
2
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier", says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers (订购者) can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] In the view of Net purists, there should be no online commercial information without______.
选项
答案
request(s)
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3627102.html
相关试题推荐
【S1】[br]【S5】What→WhateverWhat如果在此引导从句,就会造成语义混乱;Whatthereaction…achild是对上一段的
WhatprogresshasAfricancountriesmadeintermsofbusinessreform?[br]What
WhatprogresshasAfricancountriesmadeintermsofbusinessreform?[br]TheC
WhatprogresshasAfricancountriesmadeintermsofbusinessreform?[br]Ther
TheWorldBankhasjustratedcountriesonhowfriendlytheyaretobusiness
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
Moralityinbusinesshasthreedistinctfaces,______(每一个都在确保商业成功中起着特有的作用).each
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
TheMastersofBusinessAdministrationaimstointroducetheknowledgeofgenera
随机试题
Thedifferencebetweenaliquidandagasisobvious【C1】______theconditions
[originaltext]EducationisrequiredandfreeforeverychildintheUnited
Encouragementandpraisecancomeinmanyforms,andsomewaysarebetterfo
为庆祝2009年建国六十周年,词作家X和作曲家Y共同创作一首歌曲:X写词,Y作曲
土体压缩变形的实质是: A.孔隙体积的减小B.土粒体积的压缩 C.土中水
建筑材料采购合同的验收依据包括()。A、供货方提供的发货单、计量单、装箱单及
社会工作者小武在社区内成立了一个“关爱独居老人志愿者小组”,因为小组刚刚建立,参
生命周期理论认为,自然人是在相当长的时间内计划个人的储蓄消费行为,以实现生命周期
下列事件中,承包人即可得到费用补偿又可得到利润补偿的是()。A.遇到不利物
工程质量控制按其实施主体不同分为自控主体和监控主体。下列单位中属于监控主体的是(
最新回复
(
0
)