首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2024-06-09
11
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns. The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Characteristics of the evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The market’s basis is essentially the same more spending power and freedom to use in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population. As in the United States, youthful tastes in Europe extend over a similar range of products records and record players, transistor radios, leather jackets and "way out" extravagantly-styled clothing, cosmetics and soft drinks. Generally it is now difficult to tell in which direction trans-Atlantic teenage influences are flowing. Also, a pattern of conformity dominates European youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out" but also make him "in", such as tight trousers and precisely-tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the pop singers and other performers are pervasive. There is also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational".
The most obvious difference between the youth market in Europe and that in the United States is in size. In terms of volume and variety of sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
But there are also these important dissimilarities generally with American youth market: In the European youth market, unlike that of the United States, it is the working youth who provides the bulk of purchasing power.
On the average, the school-finishing age still tends to be 14 years. This is the maximum age to which compulsory education extends, and with Europe’s industrial manpower shortage, thousands of teenage youths may soon attain incomes equal in many cases to that of their fathers. Working youth, consequently, are the big spenders in the European youth market, but they also have less leisure than those staying on at school, who in mm have less buying power [br] What does counterpart in Paragraph 5 refer to?
选项
A、Volume of sales.
B、Variety of sales.
C、Market.
D、Consumption.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3626172.html
相关试题推荐
TheEuropeanUnionhadapprovedanumberofgeneticallymodifiedcropsuntil
TheEuropeanUnionhadapprovedanumberofgeneticallymodifiedcropsuntil
[audioFiles]audio_eusm_j01_134(20099)[/audioFiles]A、Theyarehavingaparty.B、
Badeatinghabits,increasedfoodavailability,increasinglysedentarylifestyle
Badeatinghabits,increasedfoodavailability,increasinglysedentarylifestyle
Badeatinghabits,increasedfoodavailability,increasinglysedentarylifestyle
Badeatinghabits,increasedfoodavailability,increasinglysedentarylifestyle
Badeatinghabits,increasedfoodavailability,increasinglysedentarylifestyle
[originaltext]Handshaking,thoughaEuropeanpracticeisoftenseeninbigc
[originaltext]Handshaking,thoughaEuropeanpracticeisoftenseeninbigc
随机试题
Forthegenerationthatgrewupduringthefeministrevolutionandtherapid
AmazinglyfortheBritish,wholovequeues,thereisnoformalline-up--t
在甲乙两组数据中,若甲组的标准差小于乙组的标准差,则()A.两组平均数相同 B
TherearedifferentwaystoperformIPb
HLA-Ⅱ类抗原主要表达在( )。A.红细胞 B.内皮细胞 C.血小板
从事房地产开发的纳税人适用的土地增值税申报表中“与转让房地产有关的税金”一栏填报
下列哪种感觉不属于皮肤感觉A.触觉 B.痛觉 C.位置觉 D.冷觉 E.
按一定速庋给被试依次呈现材料中的各个项目,让他们学习和记忆。第一次呈现时,要求被
风险价值指标相对于其他衡量风险的指标来说,具有的优势是()。 A.有利于
―般资料:求助者,男性,29岁,某公司职员。 案例介绍:求助者家在外地,收人一
最新回复
(
0
)