首页
登录
职称英语
If you believe the macroeconomists, Europe’s new common currency will bring
If you believe the macroeconomists, Europe’s new common currency will bring
游客
2024-06-08
27
管理
问题
If you believe the macroeconomists, Europe’s new common currency will bring either economic chaos or the dawn of a new era growth, restructuring, and prosperity. But for those who will be dealing with the euro on a daily basis, the new currency leads to a much more pragmatic dilemma: just how to put a price on everything from butter to Big Macs.
There’s little doubt that consumer demand will lead to some pricing changes, especially after pricing in euros begins in Europe. In France they cost about $2.50, while in the Netherlands they cost $1.0. Priced in guilders and francs, the difference isn’t so noticeable. But when pricing in euros begins next year, French ice-cream lovers will soon figure out that they are paying 2.5 times what the Dutch are paying. The same is true for a vast number of products. "Currently we have different prices in different countries, which isn’t so visible with different currencies," says Gunther Moisle of German mailorder house Quelle Schickendanz, "The moment you price in euros, you can see it."
Of course, nobody is going to drive across borders just to buy cheaper ice cream. But they already do so for big-ticket items such as cars. Moreover, says Jan Harts, Unilevre treasurer, "The attitude of the consumer towards your product may change if he feels ice cream is twice as expensive at home as it is somewhere else."
Thus, most people think the euro will force prices to converge. Volkswagen, which has been slapped with fines by the European Commission for trying to keep Germans from buying its cars at lower prices in Italy, says it has already narrowed price differentials to 10%. Wolfgang Hartung, head of the euro project at Daimler Bens, warns that anyone who thinks they can maintain vastly different prices in the era of the euro is engaged in wishful thinking. "People are too well-informed, "says Hatung. Quelle says it is thinking about raising prices in less expensive countries to prevent middlemen from buying, say, in Spain and then selling in Germany.
Companies that don’t set their own prices have a more difficult problem. Unilever says one reason Magnum bars cost more in France is that French retailers make a larger profit on them. Only half of the $1.50 price difference is accounted for by higher taxes, distribution and labor costs. If French and Dutch retail margins were equal, Magnum bars would cost only $1.75 in France. Unilever is trying to persuade retailers to cut margins in order to keep customers. "If retailers don’t drop margins, they will go out of business," claims Harrs.
Unilever figures it has a few years to sort out these issues because most people buy groceries with cash. That means Big Mac fans in Finland will keep paying 53% more for their burgers than fast food lovers in Portugal. [br] Which of the following is not a reason that Magnum bars cost more in France?
选项
A、French people love Magnum bars very much.
B、The euro begins to be used.
C、There are higher taxes, distribution and labor costs in France.
D、The retailers make a larger profit on them.
答案
A
解析
Magnum bars cost more in France有三个原因:retailers make a larger profit;higher taxes,distribution and labor cost;欧元的使用。因此,选项A: French people love magnum very much这一原因并未提到,因此答案应为A。
转载请注明原文地址:https://tihaiku.com/zcyy/3625161.html
相关试题推荐
Ifyoubelievethemacroeconomists,Europe’snewcommoncurrencywillbring
Ifyoubelievethemacroeconomists,Europe’snewcommoncurrencywillbring
Ifyoubelievethemacroeconomists,Europe’snewcommoncurrencywillbring
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffect
Thereisanewtypeofsmalladvertisementbecomingincreasinglycommoninn
Thereisanewtypeofsmalladvertisementbecomingincreasinglycommoninn
Thereisanewtypeofsmalladvertisementbecomingincreasinglycommoninn
Teachersbelievethatstudents’responsibilitywithlearningisnecessary.
Teachersbelievethatstudents’responsibilitywithlearningisnecessary.
Teachersbelievethatstudents’responsibilitywithlearningisnecessary.
随机试题
Canyougetup(early)______thanyouusuallydo?earlier你能比往常起的早一点吗?本题考查的是副词的比较
下列各医疗区的细菌学指标是( ) 空气(cfu/㎡) 物体表面(c
患者,男,58岁。近日因生气后出现胸膈痞闷.脘腹胀痛,嗳腐吞酸,恶心呕吐,饮食不
正常关节腔积液中可见下列细胞,但除外的是A.红细胞 B.单核巨噬细胞 C.淋
在统计某高校运动会参赛人数时,第一次汇总的结果是1742人,复核的结果是1796
根据下列统计资料回答问题 2015年1—6月民间固定资产投资154438亿元,
在今年7月时,CBOT小麦市场的基差为-2美分/蒲式耳,到了8月,基差变为5美分
某平面流动的流速分布方程为ux=2y-y2,流体的动力粘度为μ=0.8X1
下列材料单价的构成费用,包含在采购及保管费中进行计算的有()。A.运杂费
在PTN网络中,以下能同时支持时间和频率同步技术是()。A.基于物理层的同步以
最新回复
(
0
)