首页
登录
职称英语
The Super Bowl is one of the biggest events on the advertising calendar, as
The Super Bowl is one of the biggest events on the advertising calendar, as
游客
2024-05-31
1
管理
问题
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League’s ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America’s two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009’s Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry’s situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital. [br] Why does the author give the example of Super Bowl?
选项
A、Because it is the most popular football games in America.
B、Because it shows advertisers’ enthusiasm in running slots has dropped.
C、Because it is an event that attracts the attention of advertisers.
D、Because it will be right on in America in 2009.
答案
B
解析
推理判断题。由定位句可知,Super Bowl是广告界的大事,很多公司借此机会打广告宣传自己的产品。通读全文可知本文主要讨论广告业的暗淡现状,可推断Super Bowl一例肯定与此有关,由定位句下文可知2008年Super Bowl的所有广告摊位到2007年11月份时已全部售罄,但2009年的摊位到目前却还有剩余,这就表明广告商原来的热情减少了,也就说明广告业目前的艰难处境,B 符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3613267.html
相关试题推荐
Haveyoueverstudiedyourcalendarandwonderedwheretheweeksandmonths
Haveyoueverstudiedyourcalendarandwonderedwheretheweeksandmonths
Haveyoueverstudiedyourcalendarandwonderedwheretheweeksandmonths
Haveyoueverstudiedyourcalendarandwonderedwheretheweeksandmonths
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
随机试题
IfirstmetBilliewhenIcametoNewYorkat19.Ididn’tknowwhatIwasg
下列矩阵中能相似于对角矩阵的是:
用未经焙烧的土坯建造的房屋,其最大适宜高度为()。A.在设防烈度为6~7度时
()不便进行横向比较,主观性大,容易出现评价偏高或偏低的趋向。A.他人评价
A城市每立方米水的水费是B城市的1.25倍,同样交水费20元,在B城市比在A城
费隆提出的期望理论公式为()。 A.M=VXEB.V=MXEC.E=
基础心理学是研究()。 (A)正常成人心理现象的心理学基础学科 (B
患者女,30岁,左上颌第一双尖牙邻面银汞充填物部分脱落,患牙根充完善,最佳修复设
铁路施工中常用的降水措施有()。A.特大井点降水 B.大井点降水 C.小井点
资产既可以由过去的交易或者事项所产生形成,也可以由未来交易可能产生的结果所产生形
最新回复
(
0
)