首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-05-15
66
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against.., potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
①文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。②C与文意相反,答案常在反义项中。
转载请注明原文地址:https://tihaiku.com/zcyy/3600128.html
相关试题推荐
[originaltext]Overthepastdecade,theenvironmentalmovementhasexplodedont
[originaltext]Overthepastdecade,theenvironmentalmovementhasexplodedont
[originaltext]M:AretravelingfacilitiesgoodintherestofBritain?W:Well,
[originaltext]M:AretravelingfacilitiesgoodintherestofBritain?W:Well,
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]Theyoungpeoplewhotalkofthevillageasbeing"dead"are
[originaltext]Movingawayfromnewspapers,let’snowfocusonmagazines.No
随机试题
[originaltext]M:Mara,wherewereyouyesterdayevening?Iexpectedtoseeyou
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
民用建筑修缮查勘前收集的资料,可不包括( )。A.周边建筑的运营情况 B.地
审查施工图预算的方法中审查质量比较高但是工作量大的是()。A.全面审查法 B
A.免疫抑制剂 B.血浆置换 C.脾切除 D.血小板悬液输注 E.糖皮质
陕北民歌种类很多,其中以()最富有特色、最具代表性A.小调 B.信天游
精湛:手艺A.关系:暧昧 B.差异:视野 C.温柔:抒情 D.深邃:思想
某小区前期物业管理招标时,评标委员会的组成人员中,招标人的代表是2人,则物业管理
饮邪停于胸者称为A.痰饮 B.溢饮 C.支饮 D.悬饮
金属烤瓷全冠舌侧颈缘如以金属为冠边缘者,预备体颈缘不宜预备成A:羽状 B:凹槽
最新回复
(
0
)