首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-05-15
60
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against.., potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed,
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是 说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3600127.html
相关试题推荐
[originaltext]Overthepastdecade,theenvironmentalmovementhasexplodedont
[originaltext]M:AretravelingfacilitiesgoodintherestofBritain?W:Well,
[originaltext]M:AretravelingfacilitiesgoodintherestofBritain?W:Well,
[originaltext]M:AretravelingfacilitiesgoodintherestofBritain?W:Well,
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]W:Whatanaccident!Ifyouhadbeencareful,thingswouldnotbe
[originaltext]Theyoungpeoplewhotalkofthevillageasbeing"dead"are
[originaltext]Theyoungpeoplewhotalkofthevillageasbeing"dead"are
[originaltext]Theyoungpeoplewhotalkofthevillageasbeing"dead"are
随机试题
PassageThree(1)Theymakesomeoftheworld’sbest-lovedproducts.T
WhichofthefollowingsentencesisINCORRECT?A、Theyeachhavetwotickets.B、Th
ARoadAccidentItw
检查判断电气火灾监控系统的工作状态时,不需要检查电气火灾监控设备的()A.
两片8259A级连后可管理16级中断。()
与春气相通应的脏腑是()A.肾 B.心 C.脾 D.肺 E.肝
患者,男,50岁。患肝硬化多年,近日尿量骤减,腹部胀大如鼓,饮食精神尚可。欲用甘
()是指以营利为目的,独立从事商品生产和经营活动的法人。A:企业法人B:机关法
A.虫蛀 B.霉变 C.挥发 D.酸败 E.沉淀茶曲剂易
钟状晚期成釉器外釉上皮的形态特点是A.直线排列的低柱状细胞 B.直线排列的假复
最新回复
(
0
)