首页
登录
职称英语
Every country and culture, whether it’s as ancient as India or as young as t
Every country and culture, whether it’s as ancient as India or as young as t
游客
2024-05-14
26
管理
问题
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly affect both market and the marketer. A market that has been heavily exploited in the past by foreigners (or even colonized) will turn a predictably skeptical eye toward any overseas company seeking new sales territory. It may even refuse products that could greatly benefit the society. Understanding that history will enable a marketeer to approach the culture in a more subtle manner, and it will certainly cause an adjustment of schedule. On the other end of the spectrum, a culture that has been marked by independence for some time will have few fears of foreign operations and may find the subtle approach far too lackluster (枯燥乏味的) and slow.
Marketeers may bring their own burdens to the process and should take care to separate themselves, at least emotionally, from their personal and cultural history. Oftentimes, this includes racial prejudices that are difficult to shake, earlier political disagreements that have never been fully settled, or old, unhealed war wounds.
Let’s look at the race issue first. Companies with Caucasian (白人) marketing personnel returning to post apartheid (种族歧视) South Africa are generally plagued with a feeling that they "owe" something to the new black majority government. It’s a completely self generated debt as the government is, in reality, overjoyed that investment has returned after the long embargo. However, this joy doesn’t prevent South African companies from taking advantage of their counterparts’ guilty feeling when it’s time to cut a deal.
On the political front, the relationship between Vietnam and United States is a prime example of two sets of marketeers misinterpreting each other’s history and culture when it was time to do business. Following in the wake of the bloody two-decade war that ended in 1975, the United States and Vietnam finally reopened trade in 1994. The Vietnamese assumed that the American business community would heap investment on them to make up for past wrongs, while the Americans thought they would be welcomed as the saviors (救世主) of Vietnam’s floundering (困顿的) economy. Most of America’s marketeers sent to Vietnam’s were small children during the war, and the conflict had little bearing on their lives. Vietnam’s decision markers, on the other hand, were primarily veterans of the conflict and saw it as the key element of the relationship. Neither side paid attention to the other’s view of history and the results have been decidedly disappointing for almost everyone. [br] This passage mainly discusses that ______.
选项
A、cultural differences force companies to adjust schedule
B、marketing success and failure are much like history
C、developing countries are hostile to developed countries
D、the history of a country or culture influences the market
答案
D
解析
主旨题。根据第一段第一句,每个国家或文化的历史对于市场和商人都有极大的影响。
转载请注明原文地址:https://tihaiku.com/zcyy/3597985.html
相关试题推荐
Howmuchof___________________(你们国家的电力供应来源于水力发电)?yourcountry’selectricalsup
Motorwaysarenodoubtthesafestroadsinthecountry.Mileformile,vehic
Motorwaysarenodoubtthesafestroadsinthecountry.Mileformile,vehic
Motorwaysarenodoubtthesafestroadsinthecountry.Mileformile,vehic
He’sstillhesitatingabout______(是否采用较灵活的政策来解决问题).whethertoadoptamorefle
Thecountryisputtingmuchemphasis_________________(在西部地区发展工业).on/uponindu
Theratiobetweenpaymentsintoandoutofacountryisknownasthecountr
Theratiobetweenpaymentsintoandoutofacountryisknownasthecountr
[originaltext]Everycountrytendstoacceptitsownwayoflifeasbeingth
[originaltext]Everycountrytendstoacceptitsownwayoflifeasbeingth
随机试题
______RiverflowsthroughNewYorkStateandintoNewYorkCity.A、TheMississipp
AsEdisongrew______,hebecamemoreandmoreinterestedinscience.A、elderB、t
Advertisingisaformofselling.Forthousandsofyearstherehavebeenind
局部电位的特点是()。A.没有不应期 B.有“全或无”现象 C.可以总和
个人申请汽车贷款可以采取的担保措施有( )。A.质押 B.以所购车抵押 C
在商业银行信贷授权管理中,对内授权与对外授信密切相关。对内合理授权是商业银行对外
怎样发挥教育的科学性对儿童身心发展的影响?
生产智能家电产品的凯威公司适应外部环境的不断变化,及时调整内部资源和组织结构,发
飞行区指标II为E的跑道宽度至少为()。A、35 B、45 C、60 D、
地下水一旦遭受明显污染,即使查明了污染原因并消除了污染来源,地下水水质仍需较长时
最新回复
(
0
)