首页
登录
职称英语
Every country and culture, whether it’s as ancient as India or as young as t
Every country and culture, whether it’s as ancient as India or as young as t
游客
2024-05-14
7
管理
问题
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly affect both market and the marketer. A market that has been heavily exploited in the past by foreigners (or even colonized) will turn a predictably skeptical eye toward any overseas company seeking new sales territory. It may even refuse products that could greatly benefit the society. Understanding that history will enable a marketeer to approach the culture in a more subtle manner, and it will certainly cause an adjustment of schedule. On the other end of the spectrum, a culture that has been marked by independence for some time will have few fears of foreign operations and may find the subtle approach far too lackluster (枯燥乏味的) and slow.
Marketeers may bring their own burdens to the process and should take care to separate themselves, at least emotionally, from their personal and cultural history. Oftentimes, this includes racial prejudices that are difficult to shake, earlier political disagreements that have never been fully settled, or old, unhealed war wounds.
Let’s look at the race issue first. Companies with Caucasian (白人) marketing personnel returning to post apartheid (种族歧视) South Africa are generally plagued with a feeling that they "owe" something to the new black majority government. It’s a completely self generated debt as the government is, in reality, overjoyed that investment has returned after the long embargo. However, this joy doesn’t prevent South African companies from taking advantage of their counterparts’ guilty feeling when it’s time to cut a deal.
On the political front, the relationship between Vietnam and United States is a prime example of two sets of marketeers misinterpreting each other’s history and culture when it was time to do business. Following in the wake of the bloody two-decade war that ended in 1975, the United States and Vietnam finally reopened trade in 1994. The Vietnamese assumed that the American business community would heap investment on them to make up for past wrongs, while the Americans thought they would be welcomed as the saviors (救世主) of Vietnam’s floundering (困顿的) economy. Most of America’s marketeers sent to Vietnam’s were small children during the war, and the conflict had little bearing on their lives. Vietnam’s decision markers, on the other hand, were primarily veterans of the conflict and saw it as the key element of the relationship. Neither side paid attention to the other’s view of history and the results have been decidedly disappointing for almost everyone. [br] This passage mainly discusses that ______.
选项
A、cultural differences force companies to adjust schedule
B、marketing success and failure are much like history
C、developing countries are hostile to developed countries
D、the history of a country or culture influences the market
答案
D
解析
主旨题。根据第一段第一句,每个国家或文化的历史对于市场和商人都有极大的影响。
转载请注明原文地址:https://tihaiku.com/zcyy/3597985.html
相关试题推荐
Howmuchof___________________(你们国家的电力供应来源于水力发电)?yourcountry’selectricalsup
Motorwaysarenodoubtthesafestroadsinthecountry.Mileformile,vehic
Motorwaysarenodoubtthesafestroadsinthecountry.Mileformile,vehic
Motorwaysarenodoubtthesafestroadsinthecountry.Mileformile,vehic
He’sstillhesitatingabout______(是否采用较灵活的政策来解决问题).whethertoadoptamorefle
Thecountryisputtingmuchemphasis_________________(在西部地区发展工业).on/uponindu
Theratiobetweenpaymentsintoandoutofacountryisknownasthecountr
Theratiobetweenpaymentsintoandoutofacountryisknownasthecountr
[originaltext]Everycountrytendstoacceptitsownwayoflifeasbeingth
[originaltext]Everycountrytendstoacceptitsownwayoflifeasbeingth
随机试题
Tom____________(本该知道不应该)askDickforhelp.shouldhaveknownthatheshouldn’t
Ourcomputer(repair)______now.isbeingrepaired首先,根据now可以判断句子为现在进行时,然后电脑和修理之间为
3Dglasseshelpdoctorsperforminvasivesurgerywhentheirhandsareobscur
烟气与蒸汽过热器之间主要的传热方式蒸汽过热器出口烟气温度应为()。A.辐射,
下列哪种食物蛋白质的氨基酸组成与人体蛋白质氨基酸模式最为接近A.大豆 B.鱼肉
使用Access创建的“图书”数据表,其设计视图的部分界面如图所示。下列说法正确
关于请示,下列说法正确的是()。A.不受时间限制,事前、事中、事后都可行
基金管理人设监事会,监事会向( )负责。A.股东会 B.管理层 C.董事长
现场直接剪切试验,最大法向荷载应按下列哪些选项的要求选取() A.大于结构荷
共用题干 B企业为扩大产能,投资1.5亿元,新建12000m2厂房,新建厂房为
最新回复
(
0
)