首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2024-05-11
7
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". (20) Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982.(21) His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money; from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. (22) By the time the Shanby Group bought it in 1988, Amos had nothing left; he even signed away his trademark "Amos". In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
20. What kind of company was Amos with in the beginning?
21.Why did Amos begin to lose money after his initial success?
22.Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、He couldn’t sell the cookies.
B、He was a bad manager.
C、He was not a good salesman.
D、He was sued for libel.
答案
B
解析
短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,所以公司开始亏损,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3593091.html
相关试题推荐
[originaltext]AnenvironmentalgroupcalledtheFoodCommissionisunhappy
[originaltext]AnenvironmentalgroupcalledtheFoodCommissionisunhappy
[originaltext](26)Oneofthecomplaintsofcityresidents,notsurprisingl
[originaltext]ThepioneerofchocolatecookiesinAmericais"Amoscookies"
[originaltext]ThepioneerofchocolatecookiesinAmericais"Amoscookies"
[originaltext]M:Oneofthemostcommonquestionsweaskaboutpeople’sbehavio
[originaltext]M:Oneofthemostcommonquestionsweaskaboutpeople’sbehavio
[originaltext]M:Oneofthemostcommonquestionsweaskaboutpeople’sbehavio
[originaltext]W:Hi,Sam,IhatetobotheryoubutIwonderifIcouldhaveaw
[originaltext]TwobombsexplodedinAlgeriaTuesdayasaEuropeanUniontea
随机试题
[originaltext]Theworld’ssmartestadolescentsinmathematicsandsciencea
Secondhandsmokeisaccountablefor42,000deathsannuallytononsmokersin
[originaltext]M:Hello.W:Hello.(19)Isawyouradvertisementinthepaperand
A.脑震荡 B.脑挫伤 C.脑裂伤 D.颅内血肿 E.弥漫性轴索损伤脑外
下列选项中,对“标准”的理解正确的是()。A:标准是法律依据 B:标准是简要
根据下列饼图,该地区高校在读大学生文科学生比工科学生少()。 A.5.13
共用题干 国内某手机生产企业将目标顾客定位于年轻购买者群体,专门生产具有较强娱
在我国,民族自治区的自治条例和单行条例应报( )。 A.全国人民代表大会批准
使用现金比例变化法,首先需要确定基金的()。 A.现金比例B.正常现
化工企业的储罐是巨大能量或毒性物质的储存器,在人员、操作单元与储罐之间应保持一定
最新回复
(
0
)