首页
登录
职称英语
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
游客
2024-04-29
25
管理
问题
Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is five to ten times more expensive than regular ice cream. Haagen-Dazs has no advantage at all in price. However, it adopted a unique marketing strategy, and quickly occupied the market, and then became a top ice cream brand. That’s because Haagen-Dazs implements its special strategy. First, Haagen-Dazs never sets up shops in the ordinary crowded supermarkets. Haagen-Dazs leisure fashion shops are located in busy section, and their layout is designed carefully, strongly creating elegant atmosphere. And sometimes, a store layout will cost several million dollars. Compared to other ice cream food, the consumer group of Haagen-Dazs is much smaller. It is understood that the "Haagen-Dazs almost never does television advertising." The majority of its ads are the print ads in some particular media which always have strong visual impact, so its advertisements can lock those superior consumers. Moreover, as long as the consumers have spent $ 500 on its products in total, they can become its members. These members will regularly receive direct mail advertisements. Of course, numerous customers are doing verbal propaganda for Haagen-Dazs, which is a powerful weapon. There is always much originality in Haagen-Dazs’ advertising words, such as the famous one, "Love her, let her eat Haagen-Dazs." These classic and sensational advertisements of Haagen-Dazs have attracted numerous lovers, and they become regulars. Once the product is labeled with love, it may become the love token and the witnesses of lovers’ feelings.
23. What is one of the features of Haagen-Dazs leisure fashion shops?
24. What do we know about the advertisements of Haagen-Dazs?
25. Why do so many lovers become regular customers of Haagen-Dazs?
选项
A、The customers occasionally receive mail ads.
B、The ads are printed on the leaflets.
C、The ads always attract young consumers.
D、They are the print ads with strong visual impact.
答案
D
解析
推理判断题。短文中提到哈根达斯几乎不做电视广告,大部分广告是在一些特定媒体上发布的极富视觉冲击力的平面广告。
转载请注明原文地址:https://tihaiku.com/zcyy/3576837.html
相关试题推荐
[originaltext]Haagen-Dazs(哈根达斯)fromEuropewhichwasstartedin1989isfiv
[originaltext]Haagen-Dazs(哈根达斯)fromEuropewhichwasstartedin1989isfiv
[originaltext]Since2004,Timemagazinehassixtimesconductedapollton
[originaltext]Since2004,Timemagazinehassixtimesconductedapollton
[originaltext]Astheworldstrugglestoemergefromtheeconomicnear-colla
[originaltext]Astheworldstrugglestoemergefromtheeconomicnear-colla
[originaltext]M:Lucy,you’reback.Howwasyourfirstdayofschool?W:Itwas
[originaltext]M:Lucy,you’reback.Howwasyourfirstdayofschool?W:Itwas
[originaltext]M:Lucy,you’reback.Howwasyourfirstdayofschool?W:Itwas
[originaltext]W:DidyouenjoyyourweekendattheHighlandHotel?I’veheardt
随机试题
Throughouthistory,peoplehavebeenthevictimsofpickpockets.Today,pock
Jargon______academicpublications,aswritersseekto______thefactthattheyha
Note-takingSkillsNote-takingrequiresahighlevelofabil
[originaltext]TodayI’mgoingtodiscusstransportationandcommunicationi
AremarkablethinghappenedinNewYorkrecently:thestatelegislature,in
AnimalsontheMoveItlookedlikeascenefrom"Jaw
以下选项中关于资产负债率的计算公式,正确的是()。A.总资产/总负债
司马迁心胸开阔,不带成见,是个严格的史学家,而不是儒教的提倡者,在议题上他采取(
股东权利可以不随股票的损毁、遗失而消失,股东可以依照法定程序要求公司补发新的股票
某工程采用固定总价合同,合同执行过程中,在发生()的情况下,发包方应对合同总价作
最新回复
(
0
)