首页
登录
职称英语
[originaltext] (19)The appeal of advertising to buying motives can have bot
[originaltext] (19)The appeal of advertising to buying motives can have bot
游客
2024-04-20
58
管理
问题
(19)The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.(20)For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
(21)Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread.(21)There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.(22)The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements,(22)they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calorics in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
细节题。面包广告说的是每一片面包所舍热量较少,事实是面包就是普通面包,只是切得特别薄,整块面包总的热量和普通面包一样,所以并不是为节食者专门制作的,因此其有误导性。
转载请注明原文地址:https://tihaiku.com/zcyy/3563466.html
相关试题推荐
[originaltext]Theseahorseisafish,butitdoesnotlooklikeone.Andi
[originaltext]Theseahorseisafish,butitdoesnotlooklikeone.Andi
[originaltext]Theseahorseisafish,butitdoesnotlooklikeone.Andi
[originaltext]M:Doyouknowwhathappenedtometoday?Iwassoembarrassed.W
[originaltext]M:Doyouknowwhathappenedtometoday?Iwassoembarrassed.W
[originaltext]W:Haveyouchosenyourelectivefornextsemesteryet?Areyout
[originaltext]W:Haveyouchosenyourelectivefornextsemesteryet?Areyout
[originaltext]W:Haveyouchosenyourelectivefornextsemesteryet?Areyout
[originaltext]W:Haveyouchosenyourelectivefornextsemesteryet?Areyout
[originaltext]W:Haveyouchosenyourelectivefornextsemesteryet?Areyout
随机试题
QuestionandAnswerChoiceOrderThislectureisapartof
MakeThataDoubleAfewyearsago,itdawnedonZachThomasthatcoffee
【B1】[br]【B8】A、neverB、onceC、everD、yetA副词上下文语义:这些营地当时搭建的目的“根本不是”准备长期使用的。
A.颈动脉体化学感受器 B.主动脉体化学感受器 C.肺牵张感受器 D.中枢
人体处于何种体位时,外半规管与地面垂直()A.平卧时头前倾30°
患者男性,58岁,两天前无明显诱因,右下腹部疼痛,恶心未吐。自服头孢氨苄片2片,
新课程学生评价改革的重点是什么?
导致精液液化时间延长或不液化的原因是A:射精管阻塞B:顶体酶活性减低C:前列
股票期权赠予计划不包括( )内容。A.股票期权的执行方法 B.股票期权的现金
共用题干 某市一家企业由若干部门构成,总占地面积为2000平方米,其中生产管理
最新回复
(
0
)