首页
登录
职称英语
Internet advertising is booming. The industry has gone from $9. 6 billion in
Internet advertising is booming. The industry has gone from $9. 6 billion in
游客
2024-04-17
26
管理
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize [br] 【C5】
选项
答案
L
解析
本句句意为:随着点击付费广告发展成为一个庞大的产业,人们对所谓的点击欺诈的担心也______。被选动词中的mounted“增强,加剧”与本句句意相吻合,故L)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3559757.html
相关试题推荐
HowWomenAreReshapingtheDefenseIndustryThedefenseind
HowWomenAreReshapingtheDefenseIndustryThedefenseind
HowWomenAreReshapingtheDefenseIndustryThedefenseind
HowWomenAreReshapingtheDefenseIndustryThedefenseind
HowWomenAreReshapingtheDefenseIndustryThedefenseind
HowWomenAreReshapingtheDefenseIndustryThedefenseind
[originaltext](19)Theappealofadvertisingtobuyingmotivescanhavebot
[originaltext](19)Theappealofadvertisingtobuyingmotivescanhavebot
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapos
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapos
随机试题
Conversation:Thefollowingisalistoftradeterms.Afterreadingit,you
[originaltext]Around68percentofUSstudentspursuedegreesinEnglish-spe
使用悬挂电气控制开关时,绝缘应良好,滑动自如,人的站立位置后方应有()m并应正
当现场安装条件不能满足高处作业吊篮使用说明书要求,而采用非标安装方法时,应()。
乳牙早失后果可除外A.邻牙倾斜 B.继替恒牙萌出受阻 C.缺隙减少 D.恒
男孩,6岁,出生时窒息30分钟,抢救成活。现智力、步行基本正常,但右足跟不着地,
患者,男,45岁。反复胃脘疼痛10年,近2天,胃脘疼痛,似刀割,痛有定处,按之痛
具有温经止血,散寒调经,安胎功效的药物是A.蒲黄 B.艾叶 C.炮姜 D.
新建房地产的土地取得成本为600万元,建设成本为500万元,管理费用为40万元,
顶层1—1截面梁端有梁垫时的受压承载力计算值(kN),与下列何项数值最接近?(已
最新回复
(
0
)