首页
登录
职称英语
Internet advertising is booming. The industry has gone from $9. 6 billion in
Internet advertising is booming. The industry has gone from $9. 6 billion in
游客
2024-04-17
30
管理
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize [br] 【C3】
选项
答案
A
解析
由下文的over traditional advertising可知,本句是将点击付费广告这种新形式与传统的广告形式相比较,备选名词中的benefits“好处”经常用于the benefits of A over B结构,表示“A比B有……优势”,故A)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3559755.html
相关试题推荐
ThenumberofpeoplewhosurftheInternetviamobiledevicesinChinahasf
ThenumberofpeoplewhosurftheInternetviamobiledevicesinChinahasf
ThenumberofpeoplewhosurftheInternetviamobiledevicesinChinahasf
ThenumberofpeoplewhosurftheInternetviamobiledevicesinChinahasf
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapos
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapos
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapos
TheInternet,e-commerceandglobalizationaremakinganeweconomicerapos
Of100billionnervecellsinthehumanbrain,howmanyformafterbirth?Fo
Of100billionnervecellsinthehumanbrain,howmanyformafterbirth?Fo
随机试题
[originaltext]Iamlivinginasmallvillageinthecountry.MywifeandI
Completethesummarybelow.ChooseNOMORETHANTHREEWORDSfromthepassagefor
IfyouwanttospeakEnglishwell,youmustpracticeit______.A、repeatedlyB、re
Itisawisefatherthatknowshisownchild,buttodayamancanboosthis
热压灭菌法灭菌可靠性的控制标准是A.Nt值 B.F值 C.D值 D.Z值
壳形基础常用于烟囱、水塔等建筑物。
A.疼痛-进食-缓解 B.进食-疼痛-缓解 C.无明显规律性 D.疼痛-便
下列关于违反客票规则的法律后果的说法,正确的有( )。A.国内航空运输中,承运
DNA上的外显子是( )。A.不被转录的序列 B.被转录,但不被翻译的序列
Graves病停用药物时,下列哪项检查对判断该病的预后关系最大A.甲状腺缩小,杂
最新回复
(
0
)