首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-14
21
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3554666.html
相关试题推荐
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnot
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnot
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnot
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
[originaltext]Everyyear,peopleinAmericauseenergyequaltoover30mil
[originaltext]Everyyear,peopleinAmericauseenergyequaltoover30mil
随机试题
Thehumanbraincontains10thousandmillioncellsandeachofthesemayha
[originaltext]M:Weseemtobehavingthisconversationoverandoveragain.W:
[originaltext]Americangovernmentlawyersthisweekbroughtcriminalcharge
Anysufficientlyadvancedtechnology,not
甲中在乙分公司;二是电力生产和供应业务,主要集中在丙分公司;三是国际旅游业务,主
大学生在接受高等教育过程中具有极强的主体意识,具体表现在()。A.对教育影响
下列工作内容中,属于工程进度计划执行情况跟踪检查工作内容的有( )。A.确定进
中国古代官员普遍好读书,这是一个悠久的良性传统。在古代,官员的读书是()的现象,
下列成语与工艺技术或行业对应不正确的是()。 A.量凿正枘--木工B.锦上
医生甲退休后,擅自为人看病2年多。某日,甲为乙治疗,需注射青霉素。乙自述以前曾注
最新回复
(
0
)