首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-14
36
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3554666.html
相关试题推荐
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnot
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnot
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnot
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
[originaltext]Everyyear,peopleinAmericauseenergyequaltoover30mil
[originaltext]Everyyear,peopleinAmericauseenergyequaltoover30mil
随机试题
说明:根据下列要求写一封商业信函。1)在2014年2月的《儿童玩具》杂志上看到贵公司的洋娃娃产品广告,很感兴趣;2)想了解详细信
[originaltext]M:Ms.Lincoln,I’myourtenant,Joe.Ican’tgetconnectedonlin
Musicwhichis【B1】______isindividualandpersonal.Thatistosay,itcanb
男,45岁。HBsAg(+)20年。B型超声检查:肝脏回声不均匀,脾大,门静脉增
公文具有的其他任何文献形式无法替代的功能是()。A.执行性 B.强制性 C
程控交换设备的障碍率测试一般采用()。A、人机命令法 B、话务统计法 C、话
Thechangeinthatvillagewasmiraculou
下列机关可以制定地方性法规的是()。A.北京市人民政府 B.重庆市人大常委会
(2021年真题)我国房产税的征税范围不包括()。A.农村的房屋 B.县城的
下列质量安全督查工作中,属于综合督查的是()A.突出质量问题 B.主要参建单
最新回复
(
0
)