首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-14
15
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。A与C意思相反,答案常在两者间选。
转载请注明原文地址:https://tihaiku.com/zcyy/3554665.html
相关试题推荐
[originaltext]M:I’dliketopickthisfilmupbyfourtomorrowafternoon.W:I
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:AllIcanturnintodayismychemistryhomework.W:Iseverythi
[originaltext]M:AllIcanturnintodayismychemistryhomework.W:Iseverythi
[originaltext]M:AllIcanturnintodayismychemistryhomework.W:Iseverythi
随机试题
Expertsinthefoodindustryarethinkingalotabouttrashthesedays.Food
Morethan15millionAmericansundergosurgeryeachyear,butsomeelective
ThefloodofwomenintothejobmarketboostedeconomicgrowthandchangedU
成人外周血中白细胞总数的参考范围是A.(4~8)×10/L B.(5~10)×
以下哪种墙体构造不可用于剧院舞台与观众厅之间的隔墙?()A. B. C.
2018年全国城镇私营单位就业人员年平均工资为49575元,比上年增加3814元
1.事故经过某装饰公司在综合实验研究平台项目精装修工程2号地下车库入口钢架玻璃雨
下列哪项是吸入麻醉A.局部麻醉 B.全身麻醉 C.椎管内阻滞麻醉 D.复合
甘露醇与葡萄糖的量为()。A.20%甘露醇500mL+5%葡萄糖500mL B
男,18岁,自幼有哮喘,每年春季发作,用沙丁胺醇可缓解。今在公园春游时突感胸闷气
最新回复
(
0
)