首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-14
4
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3554664.html
相关试题推荐
[originaltext]M:Wearealmostfinished.Couldyouhandmethewhitepepper?W
[originaltext]M:Wearealmostfinished.Couldyouhandmethewhitepepper?W
[originaltext]M:Shouldn’tsomeonepickuptheclothesfromthecleaner’s?W:
[originaltext]M:Shouldn’tsomeonepickuptheclothesfromthecleaner’s?W:
[originaltext]M:Shouldn’tsomeonepickuptheclothesfromthecleaner’s?W:
[originaltext]M:Shouldn’tsomeonepickuptheclothesfromthecleaner’s?W:
[originaltext]W:Ihaven’tseenyouhereforacoupleofweeks.Haveyoustopped
[originaltext]W:Ihaven’tseenyouhereforacoupleofweeks.Haveyoustopped
[originaltext]W:Ihaven’tseenyouhereforacoupleofweeks.Haveyoustopped
[originaltext]W:Ihaven’tseenyouhereforacoupleofweeks.Haveyoustopped
随机试题
HeopenlycalledonthePresidenttotrimhis1993defencebudgetby16billion
能够减小固定桥桥体的弯曲变形量的因素是A.较大的力 B.桥体厚度增加 C.桥
患者,男性,25岁,不洁性接触后3天,尿道口发痒、红肿、疼痛,并有脓性分泌物。
下列关于违反债券发行与承销有关规定的法律责任的说法错误的是()。A.中国
肝脏中维生素B6由上述哪些维生素转化而来A.FADB.NAD+及NADP+C.辅
临终关怀的伦理意义表现在A.它体现生命神圣、质量和价值的统一 B.它同情和关心
一个工程项目必须在一个()范围内,由一个或若干个互有内在联系的单项工程所
《最高人民法院关于人民法院民事执行中拍卖、变卖财产的规定》第4条规定:“对拟拍卖
公开发行可转债提供担保的,担保的范围应包括()。A:可转债的本金和利息B:可转
正常人吸入下列哪种混合气体时,肺通气量增加最明显A.21%O和79%N B.1
最新回复
(
0
)