首页
登录
职称英语
[originaltext] Today we are talking about eBay, one of the enormously succes
[originaltext] Today we are talking about eBay, one of the enormously succes
游客
2024-04-05
15
管理
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、They are too late to occupy some of the important markets.
B、The sellers have stolen goods and sold them through eBay.
C、The buyers have often put in false bids to increase the price.
D、They encounter the bottleneck after 11 years of development.
答案
A
解析
录音提到,eBay存在的第一个问题是他们开拓某些关键市场的时间太晚。这个情况曾经在日本和香港发生。雅虎领先一步占领了这两个地方的在线市场。因此,A项“他们太晚以至于无法占领一些重要的市场”符合这一内容,为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3541985.html
相关试题推荐
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromthedailynews.I’dlike
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromthedailynews.I’dlike
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromthedailynews.I’dlike
[originaltext]M:Whatdidyousayyouweregoingtotakeupasacareer?W:Law
[originaltext]M:Whatdidyousayyouweregoingtotakeupasacareer?W:Law
[originaltext]M:Whatdidyousayyouweregoingtotakeupasacareer?W:Law
[originaltext]Nowlet’stakealookatsomewaysinwhichwecanincreaset
[originaltext]Everyyear,itcostsBritishstudentsmoreandmoretoattend
[originaltext]TodaywearetalkingabouteBay,oneoftheenormouslysucces
[originaltext]Themostobviousdifferencebetweenradioandtelevisionist
随机试题
在做印刷品时应将文件设为何种模式:
已知船在静水中的速度为28km/h,河水的流速为2km/h,则此船在相距78km
在下列电子结构式中,不能正确表示基态原子的价层电子构型的是()。A. B.
风湿热的主要病变部位是A、皮肤及血管 B、皮肤及浆膜 C、心脏及皮肤 D、
十年前.科学家只把几十种基因突变与疾病挂上钩.现在已经把三千种左右基因突变与疾病
孔子为什么会具有如此长久的生命力一个重要的原因是,他的教义都是来自人们实际生活
2019年,我国规模以上工业增加值增长5.7%。在规模以上工业中,分经济类型看,
A.酚酞 B.淀粉 C.亚硝酸钠 D.邻二氮菲 E.结晶紫碘量法中常用的
15岁男性,发热、咽痛2周后出现双眼睑及下肢水肿,伴乏力。血压170/95mmH
最新回复
(
0
)