首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-05
24
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥角绿色革命运动,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3541605.html
相关试题推荐
五四运动是以青年学生为主力,市民、商人和工人等广泛参与的一次爱国运动。TheMayFourthMovementwasapatrioticmovem
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
随机试题
Hisheavydrinkingandfondofgamblingmakeshimapoorrolemodel.A、andfactt
[originaltext]W:Goodeveningandwelcometotonight’sprogram,Ourguestisth
某公司的质量目标是每千行代码缺陷数不大于2.5个,项目组为确保目标的达成,并对软
患者,女性,50岁。反酸嗳气2年,恶心、呕吐2个月。呕吐物为宿食,不含胆汁,体重
合同履行期间,因人工、材料、工程设备和机械台班价格波动影响合同价格时,人工、机械
根据Q/GDW10231-2016无人值守变电站技术导则,关于断路器和隔离开关
董事长应当自接到提议后()日内,召集和主持董事会会议。A:7 B:10 C:
《预算法》第六十四条规定,各级预算预备费的动用,由()提出。A.本级政府 B
(2017年真题)某药品零售企业陈列商品的做法,错误的是( )A.毒性中药品种
导致钻孔灌注桩施工中断桩的原因有()。A.集料级配差,混凝土和易性差而造成离析卡
最新回复
(
0
)