首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-05
36
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3541604.html
相关试题推荐
五四运动(theMayFourthMovement)是1919年5月4日发生的一场反帝反封建(anti—imperialist,anti-feud
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext][19]Imagineabigexplosionasyouclimbthrough3,000ft.I
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]E-booksarebringingaboutaprofoundrevolutioninthewayb
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
随机试题
假定你是学校英语角的会员Helen,本周五该英语角将要举行一个小型聚会。现在要求你写一封邀请函,邀请该英语角的创办者JamesBrown教授来参加本次聚会。
HardworkhasbeenanimportantpartoftheAmericanbelieffromthenation’
[originaltext]FederalExpressisaprivateairlineservicewhichexpandsth
Americansareproudofmedicalachievementsmadeinthishistory.Medicalsc
热电偶与补偿导线连接、热电偶和铜导线连接进行测温时,要求接点处的温度应该是(
颈内动脉第一分支血管为A.眼动脉 B.视网膜中央动脉 C.睫状后长动脉 D
对环境产生污染的外加剂经有关部门审核批准后方可使用。
在建筑安装工程费用中,用于施工合同签订时尚未确定或者不可预见的所需材料、工程设备
Thechangeinthatvillagewasmiraculou
属于由工程承包人缴纳的税金是()。A.城市建设维护及教育附加 B.营业税
最新回复
(
0
)