首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-relat
It is getting harder to go anywhere without stepping on a piece of Lego-relat
游客
2024-04-02
28
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs—for new ideas.
Lego is now at an inflection point, building its organizational capacity and embracing globaliszation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’ s success in the west; and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] Lego’ s success is remarkable for the following reasons EXCEPT that_____.
选项
A、Lego originated from rural Denmark
B、it is difficult for a toy to prevail forever
C、children tend to embrace the physical world
D、Lego once lost its market direction
答案
C
解析
细节题。根据题干关键词定位到第二段。本段讲了乐高取得的成绩如此引人注目的四个原因。C项“儿童倾向于拥抱现实世界”与原文不符,原文讲abandoning the physical world for the virtual(儿童正在放弃现实世界而走向虚拟世界)。因此,正确答案是C。
转载请注明原文地址:https://tihaiku.com/zcyy/3537101.html
相关试题推荐
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-rela
[originaltext]MynameisNickVujicic,anAustralianwhowasbomwithoutan
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
随机试题
【B1】[br]【B4】A、passedB、wereenoughC、laterD、earlierDearlier.两周前,从语法中,我们可以看到说
TakeNapsatWork.Apologize
Oldstereotypesdiehard.Pictureavideo-gameplayerandyouwilllikelyima
(2017年真题)采用资产基础法评估持续经营企业的价值时,应收账款评估的本质是(
贵金属业务,从业务类别来看可分为( )。A.实物类贵金属业务 B.融券类贵金
A.青蒿鳖甲汤 B.茵陈蒿汤 C.蒿芩清胆汤 D.四逆散 E.半夏泻心汤
ABO血型抗原充分表达抗原性的时间,一般是在出生后A.3个月 B.12个月
最低生活保障家庭成员小王,在某职业高中就读。根据《社会救助暂行办法》,关于小王教
(2017年真题)下列属于企业在进行技术改造的技术等级选择时应遵循的原则有()
某水闸共3孔,闸室每孔净宽8.0m;主要工程内容包括:①闸底板和闸墩,②消力池,
最新回复
(
0
)