首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-rela
It is getting harder to go anywhere without stepping on a piece of Lego-rela
游客
2024-04-08
16
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’ s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs-for new ideas.
Lego is now at an inflection point, building its organisational capacity and embracing globalisation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’s success in the west: and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] It can NOT be learned from the last paragraph that______.
选项
A、Lego tries to find new sources of growth
B、Lego aims to transform itself into a global company
C、Lego aims to achieve its success in the east
D、Lego fails to maintain sustainable growth in the west
答案
D
解析
推断题。根据题干关键词定位到最后一段。本段讲了乐高现在的发展策略是利用全球化,在东方复制其成功之道。A项、B项、C项均是对原文的正确推断。D项“乐高未能在西方获得持续增长”无法推断出来。因此,正确答案是D。
转载请注明原文地址:https://tihaiku.com/zcyy/3546923.html
相关试题推荐
[originaltext]InAmericatoday,lotsofpeoplearegettingtattoos—especial
[originaltext]InAmericatoday,lotsofpeoplearegettingtattoos—especial
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
[originaltext]Isitpossibletopersuademankindtolivewithoutwar?Wari
[originaltext]Geniusesaregettingbrighter.AndatgeniuslevelsofIQ,gi
[originaltext]Forsomepeople,(12)gettinghookedonsuper-tastyfood—sugary
随机试题
Ingeneral,Americanpeopleconsidertheannualtaxseasonaterribleyetimport
[originaltext]W:So,whatarewegoingtoshowthefreshmenontheirorientatio
下列哪项不是铸造金属全冠的适应证A.上颌第一磨牙隐裂 B.下颌第二前磨牙舌尖斜
吩噻嗪类抗精神病作用是通过A、阻断黑质纹状体通路 B、阻断结节漏斗通路 C、
关于建设工程施工合同分析的说法,错误的是( )。A、合同分析主要由企业的合同管
水泥混凝土路面抗滑构造深度检测方法为()。A、铺砂法 B、3m直尺法 C
下列哪一或者哪些公证员的做法是合法的?()A.公证员王某想下海经商,所以决定辞
项目经理接受项目任务后,首先要了解项目情况,()。A.研究工作任务 B.分析项
关于常用模板、支架及拱架的设计的说法正确的有()A.模板宜采用钢材、胶合板
在显性致死试验中,乙基甲磺酸酯可使早期死亡胚胎平均数显著增加并有剂量-反应关系,
最新回复
(
0
)