首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-03-10
79
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctors’ prescription.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3521861.html
相关试题推荐
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
随机试题
In1993,amallsecuritycameracapturedashakyimageoftwo10-year-oldbo
A:Whattimeisthismeetingsupposedtobegin?B:I’mnotsure.Ithoughtitwa
Whatistheconversationmainlyabout?[originaltext]W:Doyoulikesports?M:Yes
Satellitecommunicationsaresoup-to-datethatevenwhen______inthemiddleo
A.乙状结肠 B.左半结肠 C.横结肠 D.盲肠和右半结肠 E.回肠阿米
半夏厚朴汤的组成药物中不含()A.半夏 B.厚朴 C.白术 D.
在PowerPoint中,能够快速改变演示文稿的背景图案和配色方案的操作是(
(2018年真题)a石油公司通过b银行发放委托贷款,b银行行长认为该笔贷款b银行
对要使论证严密,富有逻辑性,必须做到的内容叙述不正确的是()。A:概念判断准确
根据监管要求,理财产品的销售起点金额不得低于10万元人民币(或等值外币)。(
最新回复
(
0
)