首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2024-03-10
40
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3521862.html
相关试题推荐
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Right,Iguessyouhavesomeideasforourpromotion.M:Well,
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Thankyou,thankyouandwelcometoeveryone’sfavoritegames
[originaltext]W:Hmm,hi.M:Hi,Iamgoingdoortodoortonighttotellpeople
随机试题
DoctorssaidthatLorenzomightdiewithinthreeyearsbecause________.[br]Lo
Populationshave3agents,namely,abirthrate,adeathrate,andagrowthrate
[originaltext]M:Forpoliticalheavyweightit’sbeenadelicatebalancingact,
Asanxiety-makers,examinationsaresecondtonone.Thatisbecausesomuch
[originaltext]W:Whenwasthelasttimeyouwentforawalkinyourlocalpark?
1982年国务院发布《村镇建房用地管理条例》之前,农村居民建房占用宅基地,超过当
有关破伤风的护理措施错误的是A.病人要执行血液隔离 B.安置病人在单独暗室
改革开放以前,我国国有企业获得自有资本的主要来源是( )。 A.吸收直接投
根据土地利用总体规划,铁路、公路等交通沿线,城市和村庄、集镇建设用地区周边耕地,
药品批发企业高层管理人员中全面负责药品质量管理工作的人员应具有A.执业药师 B
最新回复
(
0
)