首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2024-03-08
36
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. “, or "Everyone loves our products. " , but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word-of-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13.What does the speaker say about purchasing products?
14.What do we learn from the new study of NOP World?
15.What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are convincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
短文中提到,NOP World的最新研究表明,93%的人认为口头传播是获取产品信息和服务最可靠的途径,70%的人会受到口碑广告的影响。由此可知,大多数人是相信口碑广告的,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/3516987.html
相关试题推荐
[originaltext]Moderator:Facedwithawidevarietyofgoodsintheshopping
[originaltext]Moderator:Facedwithawidevarietyofgoodsintheshopping
[originaltext]Hello,everybody.WhatIwanttotalkabouttodayisanidea
[originaltext]Hello,everybody.WhatIwanttotalkabouttodayisanidea
[originaltext]Goodafternoon,everyone.Ican’ttellyouhowhonoredIamt
[originaltext]Goodafternoon,everyone.Ican’ttellyouhowhonoredIamt
[originaltext]Goodafternoon,everyone.Ican’ttellyouhowhonoredIamt
[originaltext]Atyournextmeeting,waitforapauseinconversationandtry
[originaltext]Agricultureexpertshaveamessageforfarmersworldwide:Take
[originaltext]M:Hello,Nancy.Iknowyouareoneofthewomentaxidriversin
随机试题
Ifyouweretotape-recordoneofDavidLetterman’scomedyroutines,memoriz
D
官府菜讲究()和筵席名目繁多且用餐环境古朴高贵A.用料广博益寿 B.制作奇巧精
不良资产业务是指金融资产管理公司根据市场原则购买转让方的不良资产,并通过资产转让
城市燃气管网中( )是指具有中压和低压两个压力级制的城市地下管网系统。A.一级
正确发挥意识能动作用最基本的前提是()。 a.积极性的充分调动 b.集体智
某公安局以张某倒卖黄金为由,根据《金银管理条例》的规定,作出没收倒卖黄金款200
钢板桩可用()等方法下沉。A.锤击 B.振动 C.射水 D.顶推
男性,35岁。左上腹被拖拉机撞伤后钝痛1天,突发左上腹剧痛3小时。查体:P140
在建筑工程施工过程中,隐蔽工程在隐蔽前应通知()进行验收,并形成验收文件。
最新回复
(
0
)