首页
登录
职称英语
To understand the marketing concept, it is only necessary to under stand the
To understand the marketing concept, it is only necessary to under stand the
游客
2023-12-17
23
管理
问题
To understand the marketing concept, it is only necessary to under stand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs. of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers’. It begins with first analyzing the preferences and demands of consumers and then producing goods that w/Il satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are al ways two sides to every business transaction-the firm and the customer
and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of tile importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. Tile non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] What was the main concern of industrialists before the marketing concept was widely accepted?
选项
A、The needs of the market.
B、The efficiency of production.
C、The satisfaction of the user.
D、The preferences of the dealer,
答案
B
解析
根据文章第一段第二句"Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on‘persuasive salesmanship’to move as much of these goods as possible.”,可知正确答案是[B]。
转载请注明原文地址:https://tihaiku.com/zcyy/3280504.html
相关试题推荐
THEINTRINSICCOMPLEXITYOFCONCEPTSThewordsdiscussed
THEINTRINSICCOMPLEXITYOFCONCEPTSThewordsdiscussed
THEINTRINSICCOMPLEXITYOFCONCEPTSThewordsdiscussedsofarhav
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
AreFamiliesNecessary?Ashumanchildrenareunusual
AreFamiliesNecessary?Ashumanchildrenareunusual
AreFamiliesNecessary?Ashumanchildrenareunusual
AreFamiliesNecessary?Ashumanchildrenareunusual
AreFamiliesNecessary?Ashumanchildrenareunusual
随机试题
A.abilityB.accessC.admiredD.allowedE.basicallyF.consumingG.cu
Ahappymarriageapparentlyisgoodmedicine,buthostilespousesmaybehar
[originaltext]M:Sohowcomeyouchosepsychology?W:Well,atfirstIdidn’th
[originaltext]W:I’mgoingtogiveupplayingchess.Ilostagaintoday.M:Ju
NarratorListentoaconversationbetweenaforeignstudentandaprofessor.Now
Whatwouldyoudoifyourwalletbecamehardertoopenasyourspendingappr
下列各项中,国务院用来调整我国经济生活中某些方面会计关系的法律规范的是()。A
357.党员责任区活动的管理考评办法为:做好记录、定期检查、年终考评、()。
两个质量不同的小球被相同的力F同时从同一平台往水平方向扔出。假设忽略空气阻力,则
根据是否承认还存在其他可能影响远期利率的因素,可以将预期理论划分为()。 A
最新回复
(
0
)