首页
登录
职称英语
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
[originaltext]M: So, how long have you been a Market Research Consultant?W: We
游客
2024-03-07
45
管理
问题
M: So, how long have you been a Market Research Consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry, but I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.
M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out, for example, so the time you spend on an ad-hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad-hoc?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm. One last question, what do you like and dislike about your job?
W: As I said, variety is important and as for what I don’t like, it has to be the checking of charts and tables.
Question 1. What position does the woman hold in the company?
Question 2. What does the woman specialize in at the moment?
Question 3. What does the woman say about trackers?
Question 4. What does the woman dislike about her job?
选项
A、Quantitative advertising research.
B、Questionnaire design.
C、Research methodology.
D、Interviewer training.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3514477.html
相关试题推荐
[originaltext]Manydaysseemtobringnumeroustasksandresponsibilities,all
[originaltext]W:Whatdoyouthinkaboutthemovie?M:Well.IthinkHarryPotter
[originaltext]W:Mr.Kim.Lotsofpeoplearesufferingfrombeingunabletoslee
[originaltext]W:Mr.Kim.Lotsofpeoplearesufferingfrombeingunabletoslee
汽车市场automarket
[originaltext]W:OK,I’vegotallthepaperworkhereforyourapplication.Every
[originaltext]W:OK,I’vegotallthepaperworkhereforyourapplication.Every
[originaltext]W:OK,I’vegotallthepaperworkhereforyourapplication.Every
[originaltext]M:ItsaysherethatyougraduatedfromUniversityofPennsylvania
[originaltext]M:ItsaysherethatyougraduatedfromUniversityofPennsylvania
随机试题
UniversitiesBranchOutFromtheirst
Thinkoflavendertodayandupcomeimagesofold-worldcottagegardensthic
下面划横线词语的注音,无误的一项是()A.山脉(mài)休憩(qì)风驰电掣(
宫颈癌的临床分期是根据()A.有无淋巴结转移 B.术后所见修订分期
简述教师职业道德的教育功能。
地方政府债券一般采用由()统一代为发行和兑付的方式管理。A.财政部 B.证
( )是面试的一项核心技巧,又称为行为描述提问。A.开放式提问 B.举例式提
保荐机构辅导工作完成后,应由发行人所在地的证券业协会进行辅导验收。()
(2017年真题)在客户法人治理结构评价中,对客户内部激励约束机制评价需考虑的关
(2019年真题)根据《生产安全事故报告和调查处理条例》,事故发生后,因特珠情况
最新回复
(
0
)