首页
登录
职称英语
[originaltext]W: So, Mike, you managed the innovation project at CucinTech.M:
[originaltext]W: So, Mike, you managed the innovation project at CucinTech.M:
游客
2024-03-07
5
管理
问题
W: So, Mike, you managed the innovation project at CucinTech.
M: I did, indeed.
W: Well, then. First, congratulations! It seems to have been very successful.
M: Thanks. Yes. I really helped things turn around at CucinTech.
W: Was the revival in their fortunes entirely due to strategic innovation?
M: Yes, yes. I think it was. CucinTech was a company who were very much following the pack, doing what everyone else was doing, and getting rapidly left behind. I could see there was a lot of talent there, and some great potential, particularly in their product development. I just had to harness that somehow.
W: Was innovation at the core of the project?
M: Absolutely. If it doesn’t sound like too much of a cliché, our world is constantly changing and it’s changing quickly. We need to be innovating constantly to keep up with this. Stand still, and you’re lost.
W: No stopping to sniff the roses?
M: Well, I’ll do that in my personal life. Sure. But as a business strategy, I’m afraid there is no stopping.
W: What exactly is strategic innovation then?
M: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company and that is related to the company’s overall strategy.
W: I see.
M: So, instead of innovation for innovation’s sake and new products being created simply because the technology is there, the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone.
W: How did you align strategies throughout the company?
M: I soon became aware that campaigning is useless. People take no notice. Simply, it came about through good practice trickling down. This built consent. People could see it was the best way to work.
W: Does innovation on this scale really give a competitive advantage?
M: I’m certain of it, absolutely, especially if it’s difficult for a competitor to copy. The risk is of course that innovation may frequently lead to imitation.
W: But not if it’s strategic?
M: Precisely.
W: Thanks for talking to us.
M: Sure.
Question 1. What seems to have been very successful according to the woman speaker?
Question 2. What did the company lack before the man’s scheme was implemented?
Question 3. What does the man say he should do in his business?
Question 4. What does the man say is the risk of innovation?
选项
A、Possible bankruptcy.
B、Unforeseen difficulties.
C、Conflicts within the company.
D、Imitation by one’s competitors.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3514454.html
相关试题推荐
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromtheDailyNews.I’dlike
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromtheDailyNews.I’dlike
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromtheDailyNews.I’dlike
[originaltext]M:HeyLinda,didyougetthatletteraboutthenewoptionsforf
[originaltext]M:HeyLinda,didyougetthatletteraboutthenewoptionsforf
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromtheDailyNews.I’dlike
随机试题
[originaltext]W:DoyouknowwhatJulia’shobbiesare?M:Idon’tknow.Butshe
Therelianceoncreditreportsinhiringisbecomingwidespread.Asurveyb
某乳品生产企业,因生产工艺要求需要对本成品进行冷却,建有以液氨作为制冷剂的制冷车
绿色信贷是指银行业金融机构为支持用能单位提高能源利用效率、降低能源消耗而提供的信
护士进行臀大肌注射的定位,正确的是A.髂前上棘与臀裂顶点连线内上1/2处 B.
关于体温腋测法,正确的是A.放至腋窝深处,5分钟读数 B.优点是安全、方便,不
A.国家工商行政管理总局B.国家发展与改革委员会C.工业和信息化部D.商务部E.
按照汇率制度的不同,汇率可分为( )。A.基本汇率和套算汇率 B.固定汇率和
属于氨中毒引起肝性脑病的主要机制是A.氨导致蛋白质代谢障碍 B.氨干扰脑的能量
协调各方利益,将各利益相关者的目标都折中为企业的长期稳定发展和企业总体价值的不断
最新回复
(
0
)