首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2024-03-07
34
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of PayPal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
Questions 23 to 25 are based on the recording you have just heard.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3512322.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
所有规则都有例外。Thereisnorulebuthasexceptions.
WhatisStevenSlater?[originaltext]Interviewer(W)StevenSlater(M)W:Welcom
Technologydevelopedyearsago,backinthe1990s-issimplybeing【C1】_____
施工管理目标包括质量目标、社会行为目标等,其中下列哪一项不是社会行为目标包括的内
关于肌肉的起止、运动的描述错误的是A.四肢肌的起点多相对靠近肢体的近端 B.肌
下列属于中央银行业务的是()。A.吸收企业和个人存款 B.跨境投资 C
以《普通高中课程标准实验教科书·数学1》(必修)第一章“集合与函数概念”的设计为
患者女,21岁,因研究生入学考试压力大,近几个月来出现入睡困难。睡眠表浅,多梦早
人化自然是指( ) A.自在之物 B.被人完全占有的自然 C.人本身
第一次正式提出“教学心理学”概念的是【】A:加涅 B:斯金纳 C:奥苏
最新回复
(
0
)