首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2024-03-07
4
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of PayPal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
Questions 23 to 25 are based on the recording you have just heard.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3512322.html
相关试题推荐
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext](23)WiththeInternetrevolutionusheringinnewmodesofco
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
Bullying
Atsomepoint,mosthomeownersfindthattheirhomenolongersuitstheirli
Readthestatementsbelow.Thenanswerthequestion.NoneofthefourJonesbrot
利于检查出病理性糖尿、蛋白尿的标本是A.3小时尿B.12小时尿C.24小时尿D.
下列属于建设方案经济比选原则的是()。A:可靠性原则 B:先进性原则 C:
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
2010年8月,A市B房地产开发公司通过合法方式,在该市城市规划区内,取得了一块
在我国社会服务机构的类型中,共青团属于()。A.政府 B.群众团体组织 C
上市公司只有在接到中国证监会核准发行新股的通知后,方可公告配股说明书或招股意向书
吉芬物品是低档物品的一种特例,这类物品的需求量与价格成反方向变动。()
最新回复
(
0
)