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[originaltext]W: Hello, Gary. How’re you?M: Fine! And yourself?W: Can’t compl
[originaltext]W: Hello, Gary. How’re you?M: Fine! And yourself?W: Can’t compl
游客
2024-03-04
56
管理
问题
W: Hello, Gary. How’re you?
M: Fine! And yourself?
W: Can’t complain. Did you have time to look at my proposal?
M; No, not really, Can we go over it now?
W: Sure. I’ve been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should’ve been in- stalled long ago.
M: How much will that cost?
W: We have several options ranging from the hundred dollars all the way up to half-mil lion.
M: Ok. We’ll have to discuss these costs with finance.
W: We should also consider human resources. I’ve been talking to personnel as well as our staff at the factory.
M: And what’s the picture?
W: We’ll probably have to hire a couple of engineers to help us modernize the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn’t that a bit too expensive for us? What’s wrong with advertising in the papers, as usual?
W: Quite frankly, it’s just not enough any more. We need to be more aggressive in order to keep ahead of our competitors.
M: We’ll be able to afford all this?
W: I’ll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company.
M: We’ll have to look at the figures more closely. Have finance draw up a budget for these investments.
W: All right. I’ll see to it,
选项
A、Their competitors have long been advertising on TV.
B、TV commercials are less expensive.
C、Advertising in newspapers alone is not sufficient.
D、TV commercials attract more investments.
答案
C
解析
Why does the woman suggest advertising on TV?
细节题。当女士提到电视广告(television commercials)时,男士询问报纸广告有什么不对的吗?(What’s wrong with advertising in the papers),女士的回答是报纸广告已经不够了(it’s just not enough anymore),并说We need to be more aggresstve in order to keep ahead of our competitors,要超过我们的竞争对手我们就应该更积极一些。因此可以判断答案选C。从对话中不能推断出他们的竞争对手早已做电视广告了,因此A 不对。男士听到女士说电视广告后的反应是TV? Isn’t that a bit too expensive for us?这说明电视广告应该比较昂贵,从女士说的higher costs可判断做电视广告应该比他们通常做的报纸广告花费更多,因此 B 项与对话内容相悖。对话中的investments指的是女士的建议所涉及的投资,而不是说电视广告会吸引更多的投资,因此排除D。
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