首页
登录
职称英语
When we choose Italy as our holiday destination, decide to buy a German car,
When we choose Italy as our holiday destination, decide to buy a German car,
游客
2024-02-26
14
管理
问题
When we choose Italy as our holiday destination, decide to buy a German car, support the policies of the Swedish government or criticize those of the American one, we are not only influenced by stereotype, we express a preference for brands. These brands, however, are much stronger than Coca-Cola or Nike, as we are talking here about the brands of the nations. According to Anhoh-GMI, authors of National Brands Index. "nation brand" is an important concept especially now,. in the times of【B1】______, when countries compete with each other for the attention, respect and trust of【B2】______, tourists and consumers. To recognize the strongest brand, five million consumers were asked to score 11 countries on six points--【B3】______, governance, people, culture, investment and exports.
So, what are the results? Well, Americans are seen as【B4】______, Russians are considered【B5】______, we love holidays in Italy, we trust the British, but the winner is… Sweden, as the Swedish scored the highest marks across all point. "Sweden is【B6】______admired for a combination of【B7】______and responsible governance, honest and【B8】______people, successful cultural exports, a prime location for investment, and yet isn’t seen as boring or predictable, but young and dynamic" the report says. "Sweden is the country that nobody minds.”
Perhaps to the surprise of many nations, Britain conies second in the survey. The Brits are considered【B9】______. The belief that we respond to nation brands in a similar way as we react to Nike or Nestle is supported by the fact that, some opinions shown in the report are based on our overall feelings rather than rational reasons. For example,【B10】______, and South Korea scored pretty low in the survey, not due to any logical reasons but simply because many respondents confused it with its Northern neighbor. However, it is not South Korea which got the poorest scores. The struggling brands are Turkey and Russia. The former is bottom of the list and the latter is second from the bottom and considered violent and unstable.
The report devotes a lot of attention to the brand of America. Although the United States is still rated highest for goods and services, its brand has been tarnished by its foreign policy. "【B11】______. [br] 【B1】
选项
答案
globalization
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3484587.html
相关试题推荐
BuyingaNewCarDecideWhatYouCanAfford,Want,and
BuyingaNewCarDecideWhatYouCanAfford,Want,and
BuyingaNewCarDecideWhatYouCanAfford,Want,and
BuyingaNewCarDecideWhatYouCanAfford,Want,and
BuyingaNewCarDecideWhatYouCanAfford,Want,and
[originaltext]AfterlivinginEnglandfor20years,mywifeandIdecidedt
[originaltext]AfterlivinginEnglandfor20years,mywifeandIdecidedt
WhenwechooseItalyasourholidaydestination,decidetobuyaGermancar,
WhenwechooseItalyasourholidaydestination,decidetobuyaGermancar,
WhenwechooseItalyasourholidaydestination,decidetobuyaGermancar,
随机试题
U.S.News_____rankingsofcollegessince1983.Theyareaverypopularresourc
[originaltext]W:Well,whatareyougoingtoeat?Theporkisverygoodhere.M
[originaltext]M:TomHaleyspeaking.W:Hello,Tom.It’sMary.Iwaitedforap
健康风险评估的局限性表现在()A.不能评估社会或环境危险因素 B.评估
公路水运工程试验检测人员的继续教育周期为()年;每个周期内接受继续教育的时
患者男,3岁,因“寒战,高热伴咳嗽,声音嘶哑”入院,查体:咽部明显急充血,扁桃体
商业银行年度内部控制评价报告董事会审议批准,于每年()报送中国银监会或对其履行法
以下属于国际金融监管体系的有()。 ①美国银行监管委员会②巴塞尔银行监管委
(2018年真题)甲是A期货公司的客户,经常委托李某下单。某日,甲要出差一个月,
反映银行在某特定时日财务状况的报表是()。A.银行现金流量表 B.银行利润表
最新回复
(
0
)