首页
登录
职称英语
When we choose Italy as our holiday destination, decide to buy a German car,
When we choose Italy as our holiday destination, decide to buy a German car,
游客
2024-02-26
33
管理
问题
When we choose Italy as our holiday destination, decide to buy a German car, support the policies of the Swedish government or criticize those of the American one, we are not only influenced by stereotype, we express a preference for brands. These brands, however, are much stronger than Coca-Cola or Nike, as we are talking here about the brands of the nations. According to Anhoh-GMI, authors of National Brands Index. "nation brand" is an important concept especially now,. in the times of【B1】______, when countries compete with each other for the attention, respect and trust of【B2】______, tourists and consumers. To recognize the strongest brand, five million consumers were asked to score 11 countries on six points--【B3】______, governance, people, culture, investment and exports.
So, what are the results? Well, Americans are seen as【B4】______, Russians are considered【B5】______, we love holidays in Italy, we trust the British, but the winner is… Sweden, as the Swedish scored the highest marks across all point. "Sweden is【B6】______admired for a combination of【B7】______and responsible governance, honest and【B8】______people, successful cultural exports, a prime location for investment, and yet isn’t seen as boring or predictable, but young and dynamic" the report says. "Sweden is the country that nobody minds.”
Perhaps to the surprise of many nations, Britain conies second in the survey. The Brits are considered【B9】______. The belief that we respond to nation brands in a similar way as we react to Nike or Nestle is supported by the fact that, some opinions shown in the report are based on our overall feelings rather than rational reasons. For example,【B10】______, and South Korea scored pretty low in the survey, not due to any logical reasons but simply because many respondents confused it with its Northern neighbor. However, it is not South Korea which got the poorest scores. The struggling brands are Turkey and Russia. The former is bottom of the list and the latter is second from the bottom and considered violent and unstable.
The report devotes a lot of attention to the brand of America. Although the United States is still rated highest for goods and services, its brand has been tarnished by its foreign policy. "【B11】______. [br] 【B11】
选项
答案
America is perceived as best place to do business, although Sweden is preferred as a place to live and work. "
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3484597.html
相关试题推荐
BuyingaNewCarDecideWhatYouCanAfford,Want,and
BuyingaNewCarDecideWhatYouCanAfford,Want,and
BuyingaNewCarDecideWhatYouCanAfford,Want,and
Allflights______(因暴风雪而取消),wedecidedtotakethetrain.havingbeencanceledbe
Idecidedtogotothelibrary______(一做完手头的工作).assoonasIfinishedwhatIwas
[originaltext]AfterlivinginEnglandfor20years,mywifeandIdecidedt
[originaltext]AfterlivinginEnglandfor20years,mywifeandIdecidedt
WhenwechooseItalyasourholidaydestination,decidetobuyaGermancar,
WhenwechooseItalyasourholidaydestination,decidetobuyaGermancar,
WhenwechooseItalyasourholidaydestination,decidetobuyaGermancar,
随机试题
Theitalicizedpartinthesentence"Manypeopleobservedtheshipleavingtheh
[originaltext]W:Hi,Tim.I’mreallysorrytohearaboutyourdad.Mysincerest
Withtherapidspreadoftheinterneteverywhereintheworld,andthe【C1】_
[originaltext]M:Hi,Lynn.Isawyouatregistrationyesterday.Isailedright
海道测量以()作为深度基准。A:大地水准面B:理论深度基准面C:平均海水面
IfyouwanttograspEnglish,youmustca
患儿男,8个月。体温40.5℃,下列为其物理降温的方法错误的是A.放置冷袋 B
农民专业合作经济组织是()性质的经济组织。A.合作社 B.集体所有制
当小肠被食糜充盈时,小肠反复进行分节运动,其主要作用是( )。A.充分混和食糜
求助者:……(沉默)…… 心理咨询师:这样吧,先请他们在外边等您,如果需要再
最新回复
(
0
)