首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-02-16
28
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is the easiest to produce or buy for resale, file makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction(交易)- the firm and the customer, and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to(迎全) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled! [br] According to the passage, "to move as much of these goods as possible" (Lines 4~5, Para. 1 ) means______.
选项
A、to sell the largest possible amount of goods
B、to transport goods as efficiently as possible
C、to dispose of these goods in large quantities
D、to redesign these goods for large-scale production
答案
A
解析
词汇题。本题问的是:第3段3-4行的“to move as much of these goods as possible”意思是“______”。根据第1段第3句“Such production and selling focuses on the needs of the seller to produce goods and then convert them into money”可知这种传统的生产和销售着重于卖方生产产品和把产品变成钱的需要,也就是意味着卖出尽可能多的产品,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3455139.html
相关试题推荐
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisco
____________(由于缺乏感情交流),misunderstandingarisesandsometimesleadstothebreak
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
[originaltext]W:DoctorLevy,tellusaboutsomeofthemoreunusualservicesh
[originaltext]InBritain,justafterthemaintelevisionnewsprogrammes,a
王某、于某、李某和赵某共同开办了一家房地产经纪公司B公司,王某和于某是房地产经纪
某车间操作平台梁,铰接于柱顶。梁跨度15m,柱距5m,梁上承受均布恒载标准值3k
内部导向战略范畴的有()。A.Y公司调整了新的广告策略 B.A公司成功地获得
基金管理公司内部控制机构包括如下层次()。A:员工自律B:部门各级主管的检查监
甲公司签发了一张银行承兑汇票交付于乙公司,乙公司向付款行提示承兑,付款行拒绝承兌
用于配制普通药物制剂的溶剂或试验用水为A.纯化水 B.灭菌蒸馏水 C.注射用
下列各项说法,符合上市公司股息、红利差别化个人所得税政策的有()。A.当个人转让
工程设备验收前,()应提交设备验收方案,包括验收方法、质量标准、验收的依据
最新回复
(
0
)