首页
登录
职称英语
Going online is a favorite pastime for millions of American children. Almos
Going online is a favorite pastime for millions of American children. Almos
游客
2024-02-14
61
管理
问题
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
选项
A、are using it at an earlier and earlier age
B、are overtaking the adult market due to their spending power
C、are growing at an incredible rate
D、have created a growing advertising market
答案
D
解析
事实细节题。第一段直接指出:“儿童网站的广告对商家是迅速发展的市场。”
转载请注明原文地址:https://tihaiku.com/zcyy/3450738.html
相关试题推荐
[originaltext]Inthepasttwoyears,millionsofAmericanshavesuddenlyem
[originaltext]Atfirstglance,JapanastonishesandfascinatestheAmerican
[originaltext]Earlyonemorning,morethanahundredyearsago,anAmerican
[originaltext]Earlyonemorning,morethanahundredyearsago,anAmerican
[originaltext]Earlyonemorning,morethanahundredyearsago,anAmerican
TheAmericanRevolutionwasnotarevolutioninthesenseofaradicalortotal
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
随机试题
InBritain,thetopspectatorsportisfootball.Thissportwasseriously
Complaintsandlawsuitscannotsolvetheproblemofoverregulation,onlyide
TherecanbenodoubtthattheemergenceoftheNegrowriterinthepost-war
WhichofthefollowingstatementsisNottrue?[originaltext]Atleast40peop
汉语属于()A.屈折语 B.词根语 C.多式综合语 D.粘着语
如图所示,体系的几何组成为( )。 A、几何不变且无多余约束 B、几
如游客要求去不对外开放的地区、机构和单位参观,导游人员应()。A.报告旅行社
患者,男,14岁,腹痛,腹泻1个月,抗菌素治疗无效,近一周加重。查体:面色苍白,
注册测绘师是指经考试取得( ),并依法注册后,从事测绘活动的专业技术人员。A.
企业从事研发活动发生的下列费用支出,可纳入税前加计扣除的研究开发费用范围的有(
最新回复
(
0
)