首页
登录
职称英语
Going online is a favorite pastime for millions of American children. Almos
Going online is a favorite pastime for millions of American children. Almos
游客
2024-02-14
37
管理
问题
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
选项
A、are using it at an earlier and earlier age
B、are overtaking the adult market due to their spending power
C、are growing at an incredible rate
D、have created a growing advertising market
答案
D
解析
事实细节题。第一段直接指出:“儿童网站的广告对商家是迅速发展的市场。”
转载请注明原文地址:https://tihaiku.com/zcyy/3450738.html
相关试题推荐
[originaltext]Inthepasttwoyears,millionsofAmericanshavesuddenlyem
[originaltext]Atfirstglance,JapanastonishesandfascinatestheAmerican
[originaltext]Earlyonemorning,morethanahundredyearsago,anAmerican
[originaltext]Earlyonemorning,morethanahundredyearsago,anAmerican
[originaltext]Earlyonemorning,morethanahundredyearsago,anAmerican
TheAmericanRevolutionwasnotarevolutioninthesenseofaradicalortotal
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthisl
随机试题
Whatispopculture?Well,popis【C1】______forpopular.Thebeginningofpop
A、Makingfiberssoft.B、Reducinglaborcosts.C、Reducingwaste.D、Increasingeff
Inourcontemporaryculture,theprospect
下列哪些机制调节脂肪细胞中的脂解作用?( )A.胰岛素抑制cAMP的产生 B
以下著名佛教寺院中,属于禅宗祖庭的有()A.河南登封少林寺 B.西安大兴善寺
幼儿开始能区别各种形状,对图片感兴趣时,已有A.1~3个月 B.5~7个月
(2018年真题)关于基金托管人职责终止的原因,以下表述错误的是()A.依
国外某研究机构针对网上购物行为进行调查,随机抽取2万名网络购物消费者,对其进行“
(2015年真题)在净利润和市盈率不变的情况下,公司实行股票反分割导致的结果是(
(2019年真题)根据《建设工程施工专业分包合同(示范文本)》,关于专业分包的说
最新回复
(
0
)