首页
登录
职称英语
Green Wave Washes Over Mainstream Shopping Research in Bri
Green Wave Washes Over Mainstream Shopping Research in Bri
游客
2024-02-14
4
管理
问题
Green Wave Washes Over Mainstream Shopping
Research in Britain has shown that "green consumers" continue to flourish as a significant group among shoppers. This suggests that politicians who claim environmentalism is yesterday’s issue may be seriously misjudging the public mood.
A report from Mintel, the market research organization, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a "green wave" has swept through consumerism, taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with "ethical" concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintel’s survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 percent in 1990 to around 60 percent in 1994. On average, they will pay 13 percent more for such products, although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.
Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 percent but the number of green spender among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel, the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel, Angela Hughes, said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned environmentalism has not "gone off the boil". In fact, it has spread across a much wider range of consumer groups, ages and occupations.
Mintel’s 1994 survey found that 13 percent of consumers are "very dark green", nearly always buying environmentally friendly products, 28 percent are "dark green", trying "as far as possible" to buy such products, and 21 percent are "pale green" tending to buy green products if they see them. Another 26 percent are "armchair greens"; they said they care about environmental issues but their concern does not affect their spending habits. Only 10 percent say they do not care about green issues.
Four in ten people are "ethical spenders", buying goods which do not, for example, involve dealings with oppressive regimes. This figure is the same as in 1990, although the number of "armchair ethicals" has risen from 28 to 35 percent and only 22 percent say they are, unconcerned now, against 30 percent in 1990. Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy, including the policies of the companies that provide them and that this will require a greater degree of honesty with consumers.
Among green consumers, animal testing is the top issue—48 percent said they would be deterred from buying a product if it had been tested on animals followed by concerns regarding irresponsible selling, the ozone layer, river and sea pollution, forest destruction, recycling and factor farming. However, concern for specific issues is lower than in 1990, suggesting that many consumers feel that Government and business have taken on the environmental agenda. [br] Mintel have limited their investigation to professional and managerial groups.
选项
A、Y
B、N
C、NG
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3449794.html
相关试题推荐
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
[originaltext]Researchingfriendship,psychologistLillianRubinspenttwoy
[originaltext]Researchingfriendship,psychologistLillianRubinspenttwoy
[originaltext]Researchershavediscoveredalinkbetweendrinkingandthink
[originaltext]Researchershavediscoveredalinkbetweendrinkingandthink
[originaltext]W:Excuseme,I’vebeenusingthisoldbookforaresearchprojec
随机试题
简易灭火工具适用于扑救各类火灾。
横道图和网络图是建设工程进度计划的常用表示方法,将双代号时标网络计划与横道计划相
A组轮状病毒引起的感染性腹泻主要引起哪一类的人感染:A.成人 B.婴幼儿 C
2011年1月8日,张某经人介绍到某喷药机械工厂工作,双方口头约定每月工资40
A.灌注压突破 B.皮毛窦 C.内听道扩大及早期耳聋、耳鸣 D.咖啡样色素
学生上课捣乱,老师罚站一节课你怎么看?
正常使用环境下,房屋和设施发生毁坏,则由( )负责修复。A.出租人 B.承租
从18世纪开始,工业化带来了生产力的空前提高,城市也将逐渐成为了人类社会的(
甲为A省药品生产企业,持有小柴胡冲剂等药品批准文号。乙为B省药品批发企业,负责甲
下列哪些情况可不考虑并联电容器组对短路电流的影响?()A.短路点在出线电抗器之
最新回复
(
0
)