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  3. In a competitive economy, the consumer usually has the choice of several dif

In a competitive economy, the consumer usually has the choice of several dif

游客2024-02-05  17
问题     In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly【B1】______. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s. Thus, manufacturers【B2】______a problem — how to keep sales high enough to stay in【B3】______. Manufacturers solve this problem by advertising. They try to【B4】______consumers in various ways. In fact, advertisements may be【B5】______into two types according to the kind of appeals they use.
    One type of advertisement tries to【B6】______the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists【B7】______ flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific【B8】______ gives the appearance of truth.
    Another type of advertisement tries to amuse the【B9】______ buyer. Products that are essentially boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. For example, the advertisers may personify cans of insecticide, and show them attacking man-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to remember and buy products【B10】______fun. [br] 【B7】
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