For this part, you are allowed 30 minutes to write a short essay. You should sta

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问题 For this part, you are allowed 30 minutes to write a short essay. You should start your essay with a brief description of the pictures and then express your views on the importance of business credibility. You should write at least 120 words but no more than 180 words.

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答案     On Business Credibility
    The above pictures reflect a social phenomenon that some companies are in lack of business credibility. As is depicted in the pictures, a travel agency promises its clients that it is going to provide them with three-star hotel service but actually it isn’t.
    In my view, this kind of dishonest commercial behavior should be strictly prohibited. The reasons are as follows. For one thing, companies or firms with great credibility can easily win the clients’ or customers’ favorable impressions and respect, which is of great benefit to their future development. For another, reputable companies or firms can more easily get help and support from the society.
    All in all, credibility seems invisible, but it is of great importance to companies and firms. They should well cherish this invisible capital and join hands to build a credible society.

解析     本篇文章的主题是商业诚信。文章第一段对所给图中的商业欺诈行为进行了分析。
    第二段则从两个方面分析商业诚信行为的益处与价值。首先,讲诚信的公司或企业能赢得客户或顾客的良好印象和尊重,这样有助于它们未来的发展;第二,讲诚信的公司或企业更容易获得社会上的帮助和支持。
    第三段重申主题,总结全文。
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